TOKYO, April 30, 2024 /PRNewswire/ -- Global luxury
beauty brand Clé de Peau Beauté and UNICEF have concluded the first
year of their renewed partnership, reaching more than 3 million
girls around the world, and putting the partnership on track to
unlock the potential of even more girls than projected by 2025.
Driving this success is the partnership's Skills4Girls
initiatives, which incorporate a range of innovative
programs working with and for girls around the world, connecting
them to the STEM knowledge and skills they need to be competitive
in the 21st century workforce. Globally, one in four
girls aged 15–19 years old is neither employed nor in education or
training compared to one in ten boys of the same age.[1]
The transformative Skills4Girls initiatives are designed to help
address this gender inequality.
"Over 90% of jobs worldwide have a digital component, but
options remain limited or non-existent for girls, especially
adolescent girls, in these male-dominated fields. We are thrilled
to see such significant progress made in bridging the STEM gender
gap in only the first year of our renewed partnership with Clé de
Peau Beauté, and we look forward to continuing our work together to
empower the next generation of girls," said UNICEF Director of
Private Fundraising and Partnerships Carla
Haddad Mardini.
The Clé de Peau Beauté for UNICEF partnership began in 2019 and
was renewed in 2023 with the new goal of reaching 5.7 million girls
in Bangladesh, China, Indonesia, Kazakhstan, Kyrgyzstan, Lao PDR, Namibia, Niger, Peru,
Uzbekistan, and Vietnam by 2025.
To see this impactful work in action, a group of UNICEF and Clé
de Peau Beauté representatives, including Ms. Mizuki Hashimoto, Chief Brand Officer of Clé de Peau Beauté, recently
visited Bangladesh – one of the
partnership's main supported regions – to witness the benefits up
close.
"All of us at Clé de Peau Beauté are so proud to see our
partnership with UNICEF making such a positive impact on the lives
of girls across Bangladesh. It
truly was a thought-provoking experience. Our support for the
National Curriculum and Textbook Board is transforming the
educational system on a national level through redesigned,
gender-responsive, skills-based curricula and textbooks that are
equipping students for the 21st century," Ms.
Mizuki Hashimoto recounted of her
experience. "It was also so inspiring to see our work supporting
the most vulnerable out-of-school girls who are being empowered by
Skills4Girls initiatives, gaining the skills they need to support
themselves, their families and their communities. All of this
successful work affirms our commitment to education as the key to a
better world."
During the visit, the group of Clé de Peau Beauté
and UNICEF representatives had the opportunity to meet a
Skills4Girls graduate who shared her personal story: "Since
childhood, I aspired to learn computer skills, but financial
constraints halted my education. Thanks to the Skills4Girls
computer training course, I've gained diverse skills and am now
working as a trainer myself. I've shattered the belief that girls
can't excel because we can achieve anything. No boundaries can
confine me now."
Clé de Peau Beauté has pledged the world's largest private
sector contribution of US$17.4
million to UNICEF's Gender Equality Program since the
partnership started in 2019. This contribution is funded through
the brand's global Cause-Related Marketing Campaign, where
US$3 from every purchase of The
Serum, one of the brand's best-selling products, benefits UNICEF's
on-the-ground work.
About Clé de Peau Beauté
Clé de Peau Beauté, the global luxury brand from Shiseido Co
Ltd, was founded in 1982 as the ultimate expression of elegance and
science. Clé de Peau Beauté means the key to skin's beauty.
The philosophy of the brand is to unlock the power of radiance by
harnessing makeup technologies and advanced skincare from around
the world. Forever guided by an exquisite aesthetic sensibility and
intelligence, Clé de Peau Beauté has instilled its products with
modernity, enchantment, and dynamism to emerge as an industry
leader in delivering radiance so remarkable, it emanates from
within. Available in 26 countries and regions worldwide.
Clé de Peau Beauté Official Website:
www.cledepeau-beaute.com
Clé de Peau Beauté for UNICEF Landing Page:
https://www.cledepeau-beaute.com/int/cpb-for-unicef.html
The Serum Campaign Landing Page:
https://www.cledepeau-beaute.com/int/unlockthepowerofgirls.html
Clé de Peau Beauté Official Instagram:
https://www.instagram.com/cledepeaubeaute/
About UNICEF
UNICEF works in some of the world's toughest places, to reach
the world's most disadvantaged children. Across more than 190
countries and territories, we work for every child, everywhere, to
build a better world for everyone. Visit www.unicef.org. UNICEF
does not endorse any company, brand, product, or service.
[1] Source: UNICEF.
https://www.unicef.org/gender-equality/skills4girls
|
Photo -
https://mma.prnewswire.com/media/2397435/CPB_24AW_UNICEF_CRM_Key_Visual.jpg
Logo -
https://mma.prnewswire.com/media/1740205/cpb_logo_set_bold_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/cle-de-peau-beaute-and-unicef-surpass-half-of-three-year-goal-in-first-year-of-partnership-renewal-to-empower-5-7-million-girls-through-stem-302129353.html