ATLANTA, Feb. 28,
2022 /PRNewswire/ -- Cox Automotive today
announced its suite of dealer software solutions that connects
marketing, sales, service, and operations builds better consumer
experience and improves retail bottom line by using robust
first-party consumer data insights from the world's most trusted
consumer automotive platforms, Autotrader and Kelley Blue Book.
Dealers using Dealer.com, VinSolutions, Xtime and Dealertrack
DMS solutions have seen positive impacts to their bottom line,
including averages of up to 19% more leads per month,1
49% more deals closed,2 $115,000 more revenue per month,3 and
$110 more on every repair
order.4
"A common challenge we find in the industry is that the tools
and data insights serving different segments of the business don't
often connect, slowing down overall operations and hampering
consumer satisfaction," says Lori
Wittman, senior vice president, Dealer Software Solutions at
Cox Automotive. "Cox Automotive is in a unique position to provide
a data-integrated, full spectrum of software solutions and support
from performance experts because consumers are more satisfied, and
dealerships are more profitable when departments are in sync."
Additionally, 2021 and 2022 Cox Automotive Car Buyer Journey
studies show consumer satisfaction with car buying at all-time
highs despite supply shortage and rising prices.
"With Cox's new connected solution, we have a real competitive
advantage and can better serve the evolving needs of our
customers," Matt Dagenais, Dealer
Partner of Riverside Auto Group (Michigan). "With more robust and reliable
first-party customer data, we have the ability to make the car
buying journey more seamless in any market. Our overall
profitability has also increased now that all of our departments
are in sync."
Data-driven, intelligent connections now available in 2022
include:
- Dealer.com and VinSolutions: Uncover insights
that personalize shopping and buying and identify customers who are
ready to buy before they submit a lead.
- Accelerate My Deal and
VinSolutions: Save time by allowing consumers to begin, pause
and progress deals from any device, and minimize duplication with a
single record of deal activity from start to finish.
- Xtime and Dealer.com: Capture more service revenue
with intelligent marketing campaigns and flexible service
scheduling from anywhere with Xtime and Dealer.com.
- Automotive Marketing Platform powered by
VinSolutions: Boost engagement with customers through automated
one-to-one marketing campaigns, including personalized Dealer.com
landing pages.
- VinSolutions, Xtime and Dealertrack DMS: Minimize
duplication and create efficiencies with seamless data flow across
departments.
- Cox Automotive Digital Retailing: Deliver an
individualized buying experience for any consumer, shopping any
way, from anywhere. No one but Cox Automotive can deliver a true
end-to-end digital retailing experience.
Custom demos for integrated dealer software solutions will be
available at NADA Show 2022 in Las
Vegas. To learn more and reserve your spot, visit
https://www.coxautoinc.com/nada2022/dss/.
About Cox Automotive
Cox Automotive Inc. makes
buying, selling, owning and using vehicles easier for everyone. The
global company's more than 27,000 team members and family of
brands, including Autotrader®, Dealer.com®, Dealertrack®, Dickinson
Fleet Services, Kelley Blue Book®, Manheim®, NextGear Capital®,
VinSolutions®, vAuto® and Xtime®, are passionate about helping
millions of car shoppers, 40,000 auto dealer clients across five
continents and many others throughout the automotive industry
thrive for generations to come. Cox Automotive is a subsidiary of
Cox Enterprises Inc., a privately-owned, Atlanta-based company with annual revenues of
nearly $20 billion.
www.coxautoinc.com
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1
VinSolutions dealers' aggregated performance data from 1/2019
2 Dealers with Xtime, VinSolutions, Dealer.com, and
Dealertrack have an average lead close rate of 18.6% compared to
industry average of 12.5% (amounts to 49% better lead close
rate).
3 Xtime Data Analyzed December 2019-November 2020.
4 Dealers with Dealer.com, Xtime, VinSolutions, and
Dealertrack DMS realize $155k more in monthly revenue compared to
dealers with two or less products.
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SOURCE Cox Automotive