PITTSBURGH, Feb. 7, 2022 /PRNewswire/ -- On February 7, 2022, Michael
Milch, owner and CEO of Footprints to Recovery, Vogue
Recovery Center, South Coast Behavioral Health, and Royal Life Centers announced the launch of Aliya
Health Group, a national behavioral health organization. Aliya will
bring together Milch's portfolio of treatment centers under one
roof and allow them to provide more individualized and extensive
services to clients.
Under Milch's leadership, Aliya's executive team includes
several staff members from the organizations' selection of
treatment facilities. Aliya will more closely align the operational
and admissions functions of the treatment centers, so they can
better support the unique needs of each client who calls, referring
them to a wider selection of programs based on factors such as
location, diagnosis, level of care, and preferences.
The creation of Aliya is also a significant step toward Milch's
vision of building a network of treatment centers that serve all
primary mental health needs, such as eating disorders, gambling
addiction, sex addiction, intimacy disorders, and complex
psychiatric diagnoses.
"I believe the substance use treatment industry sometimes does a
disservice to clients by just treating the symptoms of addiction,"
said Milch. "Compulsive behaviors and addictions stem from deeper
issues like trauma and mental health disorders, and a key reason
that relapse is so common, or people turn to other destructive
behaviors in sobriety is because the root causes of these
conditions are not addressed."
The behavioral health organization's name reflects great meaning
for Milch, the treatment centers' values, and the clients they
serve. Aliya (ah-lee-ah) is a Hebrew word meaning "ascent," or
"elevation."
"This word is very important and personal to me as a Jewish
person and someone who speaks the Hebrew language," said Milch.
"But beyond that, it's a powerful word that quite literally
explains our organization's purpose and expectations. At the end of
the day, it's what we expect from our employees -- to challenge
themselves and do more and better than the day before. It's also
what we hope for our clients. We don't just want to provide
treatment; we want to help them realize their potential. That they
can rise up and surpass whatever way they were living before that
wasn't working and reach greater success, health, and
fulfillment."
About Aliya Health Group
Media Contact:
Nicole Piechowski
Vice President of Branding & Creative
609-488-0557
npiechowski@aliyahg.com
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SOURCE Footprints to Recovery