NEW YORK, Dec. 15, 2020 /PRNewswire/ -- The Jordan
Company, L.P. ("TJC") is pleased to announce that an affiliate of
The Resolute Fund IV, L.P. ("Resolute IV") has closed on its
acquisition of Spectrio, LLC ("Spectrio" or the "Company"), a
leading provider of marketing content management solutions for a
variety of end markets, from affiliates of Bertram Capital
Management, LLC ("Bertram Capital"). Spectrio's existing management
team, led by CEO Dax Brady-Sheehan,
will continue to lead the Company and Bertram Capital will also
retain a minority equity stake in the business. Additional terms of
the transaction were not disclosed.
"This investment represented a true collaboration between the
Spectrio executive team and Bertram," said Jeff Drazan, Managing Partner of Bertram
Capital. "Jared Ruger, Alex Goldscher and Sean
Houseworth led the transaction and worked with Spectrio to
meaningfully expand the size of the business, develop a more
comprehensive and compelling set of subscription services and
accelerate the Company's organic growth rate. The Bertram
team is extremely grateful for the tremendous efforts put forth by
CEO Dax Brady-Sheehan and the
Spectrio management team in leading this successful
transformation."
Spectrio is a leading provider of technology-enabled, customer
engagement and content management solutions, including digital
signage, interactive kiosks, on-hold marketing, on-premise
messaging & music and Wi-Fi marketing. Spectrio's
subscription-based model is underpinned by a large, proprietary
content library including 10,000+ templates and 100,000+ pieces of
customized, vertical specific content delivered through a
proprietary, cloud-based content management software platform that
enables scalable, efficient deployment of brand-compliant content
for its large, diverse and location-based clients. Spectrio's
client base is comprised of a diverse base of franchisors,
corporate-centric entities and OEM dealerships within the
healthcare, senior living, automotive aftermarket, trade &
professional services, food & beverage and other end markets.
The Company's solutions have become increasingly important as
clients seek to activate an effective omnichannel commercial
strategy. Spectrio is based in Tampa,
Florida and its solutions are currently deployed in
~100,000+ customer locations today.
"Bertram was a true partner in supporting us to execute on our
strategic vision for Spectrio," said Dax
Brady-Sheehan. "We are very excited to have TJC as our new
partner and with their support look forward to continuing to expand
our business into the digital signage and interactive kiosk markets
through both organic and acquisition-oriented
initiatives."
"We could not be more impressed by the tremendous growth and
rapid transformation of Spectrio under Dax's leadership," stated
Eion Hu, Partner at TJC. "We
look forward to supporting his team's strategic goal of delivering
the most innovative and best available technology to enhance their
clients' omnichannel capabilities."
"We are thrilled to partner with Dax and the team at Spectrio,"
said Brad Wilford, Partner at TJC.
"We expect to leverage our experience investing in content
management solutions and continue executing a consolidation
strategy in this highly fragmented market."
Lumos Partners served as financial advisors and Kirkland &
Ellis LLP served as legal counsel for TJC. Baird and Lincoln
International LLC served as financial advisors and Paul Hastings
LLP served as legal counsel to Spectrio.
About The Jordan Company, L.P.
TJC, founded in 1982, is a middle-market private equity firm with
original capital commitments in excess of $13 billion. TJC has
a 38-year track record of investing in and contributing to the
growth of many businesses across a wide range of industries,
including Industrials; Transportation & Logistics; Healthcare
& Consumer; and Telecom, Technology & Utility. The senior
investment team has been investing together for over 20 years and
is supported by its Operations Management Group, established in
1988 to initiate and support operational improvements in portfolio
companies. Headquartered in New
York, TJC also has an office in Chicago. For more information, please visit
https://www.thejordancompany.com/.
About Bertram Capital
Bertram Capital is a private equity firm targeting investments in
lower middle market companies. Since its inception in 2006,
the firm has raised over $1.7B of
capital commitments. In addition to supplying strategic
growth capital, Bertram Capital leverages proprietary processes and
services, Bertram
High-5sm and Bertram Labs, to empower its
portfolio companies to unlock their full business potential.
The Bertram
High-5sm is an operationally-focused
value creation strategy, which includes management augmentation,
operational initiative implementation, complementary business
acquisition, sales and marketing improvements, and leveraging
technology and IP. The cornerstone of this strategy
is Bertram Labs, its
in-house technology team, which drives growth and value through
digital marketing, e-commerce, big data and analytics, application
development, and internal and external platform optimization.
Visit www.bcap.com for more information.
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SOURCE The Jordan Company, L.P.