SAN DIEGO, April 16, 2020 /PRNewswire-PRWeb/ -- Hey Social
Good launched its unique content and data-driven yelp-like platform
to help consumers easily shop with purpose by awarding medal
rankings to socially conscious companies who give back and practice
sustainable business operations. The highly exclusive platform
gives medal rankings to the best Give Back and Sustainable
companies (much like coveted stars given by Michelin Guides) and
offers social good lifestyle tips. The platform's 200+ decision
point data model considers a company's social and environmental
impact, and its contribution to achieving the United Nations'
Sustainable Development Goals.
Around 87 percent of consumers in the US said they prefer
purchasing from companies that support important social issues
according to the Cone Study
https://www.conecomm.com/research-blog/2017-csr-study. But, as
consumers seek out more purpose-driven social enterprises and
better vetted information, it's become hard to navigate through the
overwhelming amount of information available online. The Hey Social
Good platform fills this gap by helping consumers in three ways:
(1) easily get to the best social good companies working to make a
social impact; (2) learn about a business' authentic efforts to do
good; and (3) make impact through better shopping choices.
"This platform was created from my deep frustration when I was
searching for the best sustainable kitchen trash bag," said Dr.
Cindy J Lin, CEO and Founder of Hey Social Good. "It was
surprisingly hard to purchase wisely and I wanted something that
would make it easier to do good. This has turned into the most
invigorating and inspiring journey because I didn't realize how
many amazing social good companies are trying to make it easier for
people to shop and make an impact. My goal is to house 50,000
social good businesses in one hub that inspires 1 million people to
choose a product or service that creates social good impact."
The Hey Social Good team is made up of scientists and creatives
with extensive background in working towards better social and
environmental practices. They understand well that the road to a
sustainable future is long and involves many phases. This is why
Hey Social Good celebrates progress not perfection. The platform
highlights brands and products making an impact no matter how big
or small...celebrating victories of every size along the way.
"We are in an exciting time in the world of sustainability and
consumer impact. I feel like consumers are really in the driver's
seat now when it comes to the standards they set for the companies
they support. Now more than ever people are demanding transparency
from the brands they know and love, and we are confident that the
Hey Social Good ranking model will be a trusted source of
authenticity to these consumers looking to make impactful shopping
choices. As someone who makes an effort to shop consciously, I wish
I had a tool like this years ago," shared Kate Houser, Hey Social Good's Creative
Director.
HeySocialGood.com is powered by HOVE Social Good Intelligence, a
unique social impact focused data analytics company. Hey Social
Good is committed to helping consumers easily find and rank the
best companies and products that are helping the planet and people
thrive.
About Cindy J Lin
Dr. Cindy J Lin is the founder and CEO of HOVE Social Good
Intelligence. She previously worked at the US Environmental
Protection Agency solving tough environmental and scientific
problems encountered on national and international projects.
For more information, please visit:
https://heysocialgood.com
Contact: hey@heysocialgood.com
SOURCE Hey Social Good