Gloria Jean's Launches Exotic Rarities Line of Coffee
May 05 2006 - 3:36PM
PR Newswire (US)
IRVINE, Calif., May 5 /PRNewswire/ -- Gloria Jean's Gourmet Coffees
debuts its new Rarities collection of limited coffees from around
the world starting May 15. Rarities is Gloria Jean's new, very
limited and very exclusive line of coffees brought back to America
from the farthest reaches of the globe. Each Rarities coffee will
be from small, hand-crafted batches representing the finest of the
finest. These are beans roasted with all the skills Gloria Jean's
Master Roasters can bring to bear. They are unique tastes of the
exotic that are only available for a brief time before they're gone
for good. The first Rarities offering will be from Rwanda,
available May 15. Steve Leach, Gloria Jean's Vice President,
Coffee, said, "Rarities is the result of almost two years of
tasting and closely working with our suppliers to offer just the
right coffee. Since the Gloria Jean's purchase, many of these
growers now receive more than three times their previous price."
Commented Kathy Spray of Gloria Jean's Marketing, "We're very
excited about our Rarities line of coffees. Our customers have come
to look forward to experiencing our exceptional coffees that we
introduce. We believe that Rarities will be above and beyond their
expectations." About Gloria Jean's Providing the ultimate coffee
experience for over 25 years, Gloria Jean's is the largest
mall-based premier provider of specialty-flavored whole bean
coffees with over 140 retail stores domestically. Using only the
finest quality, single-origin 100% Arabica coffee beans, Gloria
Jean's meticulously roasts and flavors to exacting standards. With
over 40 specialty-flavored coffees and more than 20 origins and
blends, Gloria Jean's offers the finest coffees you can buy. Gloria
Jean's coffees, teas and cocoas are also available online. For
store locations, call 800-354-JAVA (5282) or visit
http://www.gloriajeans.com/. Headquartered in Irvine, California,
Gloria Jean's Gourmet Coffees is a subsidiary of Diedrich Coffee,
Inc. Gloria Jean's specializes in sourcing, roasting and selling
the world's highest quality coffees. The Company's three brands are
Gloria Jean's Coffees, Diedrich Coffee, and Coffee People. The
Company's 202 domestic retail outlets, the majority of which are
franchised, are located in 33 states. Gloria Jean's and Diedrich
Coffee also sell coffees through more than 460 wholesale accounts
including office coffee service distributors, restaurants and
specialty retailers, via mail order and the Internet. For more
information about Diedrich Coffee, call 1-800-354-5282 or visit the
Company's Web sites at http://www.gloriajeans.com/,
http://www.diedrich.com/ or http://www.coffeepeople.com/.
Forward-Looking Statements Statements in this news release that
relate to future plans, financial results or projections, events or
performance are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, and fall
under the safe harbor. Actual results and financial position could
differ materially from those anticipated in the forward-looking
statements as a result of a number of factors, including, but not
limited to, the successful management of Diedrich Coffee's growth
strategy, risks that arise in the context of operating a business
with significant franchise operations, the impact of competition,
the availability of working capital and other risks and
uncertainties described in detail under "Risk Factors and Trends
Affecting Diedrich Coffee and its Business" in the Company's annual
report on Form 10-K/A for the fiscal year ended June 29, 2005.
Contact: Kathy Spray Tel: 949/260-6706 Email: DATASOURCE: Gloria
Jean's Gourmet Coffees CONTACT: Kathy Spray of Gloria Jean's
Gourmet Coffees, +1-949-260-6706, Web site:
http://www.diedrich.com/ Web site: http://www.coffeepeople.com/ Web
site: http://www.gloriajeans.com/
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