RNS Number:2928P
Premier Direct Group PLC
04 March 2008


                            Premier Direct Group Plc

                                (the "Company")


                                Director Dealing


The Company announces that in order to transfer part of his current share
holding in the Company into his SIPP account, Eric McClenaghan, Chief Executive,
has today sold 325,000 ordinary shares of 1 pence each in the Company ("Ordinary
Shares") (representing approximately 1.2 per cent. of the current issued
ordinary share capital of the Company ("Issued Share Capital") at a price of 23
pence per Ordinary Share. Following this transaction, Mr McClenaghan's SIPP fund
purchased 325,000 Ordinary shares at a price of 23 pence per ordinary share
(representing approximately 1.2 per cent. of the Issued Share Capital).


Following these transactions, Mr McClenaghan's total share holding in the
Company remains unchanged at 3,000,000 Ordinary Shares, representing
approximately 11.0 per cent. of the Issued Share Capital.




Enquiries:

Premier Direct Group plc                              0191 497 4100
Christine Stobbs, Finance Director & Company
Secretary




                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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