LNG Leisure&Gaming

RNS Number:0161Q
Leisure & Gaming plc
11 August 2005

11 August 2005



           Leisure & Gaming plc ("Leisure & Gaming" or the "Company")



                         Acquisition of vip.com domain



The Company is pleased to announce that it has acquired the vip.com domain for a
total consideration of US$1.4m.  The acquisition of the vip.com domain will help
drive customer recruitment and further strengthen the Company's brand platform
in online sports, gaming and entertainment which includes the well-established
VIPsports.com, VIPhorses.com, VIPcasinos.com and VIPpoker.com brands.



The initial consideration of US$1 million will be satisfied by the payment of
US$600,000 in cash, from the Company's own cash resources, and the issue of
194,491 Leisure & Gaming Ordinary Shares (valued at US$400,000 at the average
closing price of Leisure & Gaming Ordinary Shares for the 30 day period up to
and including August 9th 2005). Additional consideration of US$400,000 will be
payable on the first anniversary of the transfer of the domain name to the
Company. This additional consideration will be satisfied by the issue of Leisure
& Gaming Ordinary Shares.



The vendors of the domain name have undertaken to the Company that they shall
not dispose of any of the Leisure & Gaming Ordinary Shares issued to them as
consideration for a period of 12 months after the date on which such shares are
issued to them. During the 12 months following such period, the vendors have
agreed that they shall not dispose of any Leisure & Gaming shares issued to them
as consideration except through the Company's brokers from time to time.



Application has been made for the Leisure & Gaming Ordinary Shares issued as
part of the initial consideration to be admitted to trading on AIM. Following
the issue of the Leisure & Gaming ordinary shares, Leisure & Gaming's issued
share capital will be 30,749,320.



Commenting on the acquisition, Alistair Assheton, Chief Executive said:



"We have already invested significant marketing into our various VIP brands -
owning this domain will allow us to further strengthen our branding, lower our
cost per acquisition (CPA) and capture revenues from additional customers. This
is a tremendous opportunity for us to capitalise on the work we have already put
into the VIP brand within the online gambling industry, and will allow us to
make further use of this very memorable name to attract and recruit customers
across our target markets".



For further information call:


Alistair Assheton, Chief Executive                   Leisure & Gaming plc

                                                     Tel: +5999 733 1201


Jonathon Brill/Billy Clegg                           Financial Dynamics

                                                     Tel: 020 7831 3113




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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