TIDMLBE TIDMMWB 
 
RNS Number : 9966L 
Liberty PLC 
14 May 2010 
 

  NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN WHOLE OR IN PART, IN, INTO OR 
 FROM ANY JURISDICTION WHERE TO DO THE SAME WOULD CONSTITUTE A VIOLATION OF THE 
                       RELEVANT LAWS OF SUCH JURISDICTION 
 
                               PRESS ANNOUNCEMENT 
 
                              FOR IMMEDIATE RELEASE 
 
                                  14 May 2010 
 
                            Liberty Plc ("Liberty") 
 
          COMMENT ON RULE 2.4 ANNOUNCEMENT BY PYRRHO INVESTMENT LIMITED 
 
Pyrrho Investment Limited ("Pyrrho") has today issued a Rule 2.4 announcement in 
relation to Liberty.  Liberty announces that it wishes to clarify the various 
points raised therein, as follows. 
 
Ø On 6 May 2010, both the Liberty Board and MWB Group Holdings Plc ("MWB") 
Board, resolved to proceed with the BlueGem Proposed Offer of 186 pence per 
share, for the following reasons: 
 
o it was the best price on the table; 
 
o BlueGem had already undertaken over four months of extensive due diligence on 
Liberty, so its proposal was fully researched; and 
 
o BlueGem was prepared to commit to declare the offer unconditional as to 
acceptances from 86.3% of shareholders, instead of the customary 90%. As hard 
irrevocable undertakings to vote in favour of the BlueGem Proposed Offer had 
been obtained for 86.3% of the Liberty ordinary shares this gave the BlueGem 
Proposed Offer a high degree of certainty. 
 
Ø Pyrrho had been aware of the possible sale of Liberty since the strategic 
review announcement on 27 July 2009, yet showed absolutely no interest in 
acquiring Liberty until it submitted an indicative and highly conditional 
proposal on 4 May 2010. 
 
Ø If the Liberty Board had not agreed to proceed with the BlueGem Proposed Offer 
on 6 May 2010 it would have fallen away. Pyrrho's advisers were fully aware of 
this and knew that the Liberty Board had to make a decision then and there. 
 
Ø The Liberty Board correctly decided to proceed with the higher and more fully 
developed proposal from BlueGem instead of moving to a completely new potential 
bidder at a lower price. 
 
Ø Having originally proposed making an offer in the range of 190-200 pence on 4 
May 2010, Pyrrho subsequently, on 6 May 2010, proposed a lower offer at 185 
pence. Arbuthnot, Pyrrho's advisers, informed MWB's advisers on 6 May 2010 that 
Pyrrho was not prepared to increase that offer on an unconditional basis above 
185 pence. Pyrrho thus had every opportunity to increase its proposed offer on 6 
May 2010 but chose not to do so. 
 
The Board of Liberty made an informed choice based on the proposals in front of 
them on 6 May 2010. This was the correct way to proceed and the Board acted 
properly and in the best interests of the Liberty Shareholders. 
 
Background 
 
The background to this announcement is set out in summary below. 
 
1.   As set out in the Rule 2.4 announcement by Liberty dated 7 May 2010, on 6 
May 2010 BlueGem made a proposed offer for Liberty's ordinary shares of, in 
aggregate, 186 pence per share (the "BlueGem Proposed Offer"). This proposal was 
made following some four months of extensive due diligence on Liberty by BlueGem 
and was also the subject of detailed negotiations since 12 March 2010. The 
BlueGem Proposed Offer was conditional on: i) the receipt of hard irrevocable 
undertakings by MWB, Liberty's 68.3% shareholder (the "MWB Irrevocables"); and 
ii) receipt of hard irrevocable undertakings from holders of ordinary shares in 
MWB representing 51.1 % of the ordinary share capital of MWB (the "MWB 
Shareholder Irrevocables") on 6 May 2010. 
 
2.   When Pyrrho made its revised and unconditional proposed offer of 185 pence 
per share for Liberty on 6 May 2010 (the "Pyrrho Proposal"), it was aware, 
having been informed in writing, that the BlueGem Proposed Offer would fall away 
if the MWB Irrevocables were not given on 6 May 2010. 
 
3.   On 6 May 2010, Pyrrho's advisers clearly indicated to MWB's advisers that 
it was not prepared to increase the Pyrrho Proposal on an unconditional basis 
beyond the indicated level of 185 pence per share. 
 
4.   In view of the risk of losing the BlueGem Proposed Offer and the fact that 
at 186 pence per share this was higher than the Pyrrho Proposal, the Board of 
Liberty resolved to proceed with the BlueGem Proposed Offer. 
 
5.   The following shareholders in Liberty entered into hard irrevocable 
undertakings on 6 May 2010 (the "Liberty Offer Irrevocables") to accept the 
BlueGem Proposed Offer, subject to the making of the BlueGem Proposed Offer by 
BlueGem: 
 
a.   MWB and certain of its wholly owned subsidiaries in relation to their 
combined holding of 15,447,409 Liberty ordinary shares. 
b.   Principle Capital Investments Limited in relation to its holding of 
1,693,541 Liberty ordinary shares. 
c.   Cartesian Partners in relation to its holding of 2,359,177 Liberty ordinary 
shares. 
 
6.   In total this meant that 86.3 per cent. of Liberty's shareholders had 
irrevocably agreed to accept BlueGem's proposed offer conditional only upon 
BlueGem releasing a Rule 2.5 announcement by 8 June 2010. Under the terms of 
those irrevocable undertakings it is not possible for any of those shareholders 
(including MWB) to accept or agree to accept a competing offer unless BlueGem 
does not make a formal offer for the Company. 
 
7.   All of the Liberty Offer Irrevocables and MWB Shareholder Irrevocables were 
entered into in full knowledge of both the Pyrrho Proposal and the earlier 
conditional proposed offer by Pyrrho of 190-200 pence per share. A summary of 
the key terms of the Liberty Offer Irrevocables is appended to this 
announcement. 
 
8.   There was no undertaking by Liberty's advisers to Pyrrho or its advisers to 
provide updates on the status of the BlueGem Proposed Offer. 
 
9.   At no stage prior to the announcement of the BlueGem Proposed Offer at 7.00 
am on 7 May 2010 did Pyrrho or Pyrrho's advisers inform Liberty or Liberty's 
advisers that it might be willing to increase the Pyrrho Proposal. 
 
10. As a courtesy, Pyrrho was notified of the resolution by the Liberty Board to 
accept the BlueGem Proposed Offer before the Rule 2.4 announcement setting out 
the BlueGem Proposed Offer was made on 7 May 2010. 
 
In conclusion, the Liberty Board is fully satisfied that the strategic review 
process and subsequent proposed sale of Liberty has been conducted in a thorough 
and professional manner throughout. 
 
This announcement has been made without Pyrrho's consent and therefore any 
statements regarding its unwillingness to increase its proposed offer should not 
be taken as a "no increase statement" falling under Rule 32.2 of the Code. 
 
 
For further information, please contact: 
 
Liberty Plc 
Richard Balfour-Lynn, Chairman                                               +44 
(0) 20 7706 2121 
 
Baron Phillips Associates (Financial PR Adviser) 
Baron Phillips 
        +44 (0) 20 7920 3161 
 
Seymour Pierce Limited 
Nicola Marrin 
       +44 (0) 207 107 8000 
Jonathan Wright 
 
 
Copies of this announcement are available on Liberty's website, 
http://www.liberty.co.uk/fcp/content/InvestorInformation/content and MWB's 
website, http://www.mwb.co.uk/mwb/regulatorynews.jsp 
 
 APPENDIX 
Summary of principal terms of Liberty Offer Irrevocables 
 
Each person who has entered into an irrevocable undertaking has undertaken (on 
its own behalf and on behalf of its associates) inter alia not to (i) sell, 
transfer, charge, encumber, grant any option over or otherwise dispose of any 
interest in any ordinary shares such person holds in Liberty; (ii) accept any 
other offer in respect of its ordinary shares in Liberty; (iii) purchase, sell 
or otherwise deal in ordinary shares in Liberty or any interest therein; (iv) 
requisition any shareholder meeting of Liberty; or (v) agree to do any of the 
things described in (i) or (ii) above. 
 
Such persons have further undertaken inter alia to accept or procure the 
acceptance of the Proposed Offer in respect of their ordinary shares in Liberty 
and not to withdraw or procure the withdrawal of such acceptance. 
 
From the time that a Proposed Offer is announced to the time that a Proposed 
Offer becomes wholly unconditional, lapses or is withdrawn, such persons have 
undertaken to exercise votes (and or any other rights) attaching to their 
ordinary shares in Liberty in accordance with BlueGem's directions in relation 
to the passing or proposal of any resolution necessary to implement the Proposed 
Offer or which, if passed, might result in any condition of the Proposed Offer 
not being fulfilled or which might impede or frustrate the Proposed Offer. 
 
The undertakings provided by MWB and MWB Retail Stores Shareholder Limited are 
conditional on the sale by MWB of the Relevant Liberty Shares pursuant to the 
Proposed Offer being approved by shareholders of MWB at a general meeting of the 
shareholders of MWB. 
 
The undertakings shall also lapse and shall cease to be binding if the Proposed 
Offer is not formally announced by 8 June 2010; or if after the Proposed Offer 
is announced the Panel on Takeovers and Mergers consents to BlueGem not making 
the offer or an event occurs which means that BlueGem is no longer required by 
the Takeover Code to proceed with the Offer; or if the offer document and 
associated form of acceptance in respect of the Proposed Offer is not posted 
within 28 days of the formal announcement of the Proposed Offer; or if the 
Proposed Offer once formally announced lapses or is withdrawn in accordance with 
the Takeover Code. 
 
In addition, the directors of Liberty have undertaken inter alia (i) to 
recommend the Proposed Offer to the shareholders of Liberty; (ii) not to 
solicit, initiate or encourage any other person to make an offer for Liberty; 
and (iii) except where required by his duties as a director of Liberty or under 
the Takeover Code, and in any event only in response to an unsolicited approach, 
not to enter into or continue discussions or agreements with, or provide any 
information to any person considering making such an offer or otherwise take any 
action which might be prejudicial to the outcome of the Proposed Offer. 
 
Disclosure requirements of the Takeover Code (the "Code") 
 
Under Rule 8.3(a) of the Code, any person who is interested in 1% or more of any 
class of relevant securities of an offeree company or of any paper offeror 
(being any offeror other than an offeror in respect of which it has been 
announced that its offer is, or is likely to be, solely in cash) must make an 
Opening Position Disclosure following the commencement of the offer period and, 
if later, following the announcement in which any paper offeror is first 
identified. An Opening Position Disclosure must contain details of the person's 
interests and short positions in, and rights to subscribe for, any relevant 
securities of each of (i) the offeree company and (ii) any paper offeror(s). An 
Opening Position Disclosure by a person to whom Rule 8.3(a) applies must be made 
by no later than 3.30 pm (London time) on the 10th business day following the 
commencement of the offer period and, if appropriate, by no later than 3.30 pm 
(London time) on the 10th business day following the announcement in which any 
paper offeror is first identified. Relevant persons who deal in the relevant 
securities of the offeree company or of a paper offeror prior to the deadline 
for making an Opening Position Disclosure must instead make a Dealing 
Disclosure. 
 
Under Rule 8.3(b) of the Code, any person who is, or becomes, interested in 1% 
or more of any class of relevant securities of the offeree company or of any 
paper offeror, must make a Dealing Disclosure if the person deals in any 
relevant securities of the offeree company or of any paper offeror. A Dealing 
Disclosure must contain details of the dealing concerned and of the person's 
interests and short positions in, and rights to subscribe for, any relevant 
securities of each of (i) the offeree company and (ii) any paper offeror, save 
to the extent that these details have previously been disclosed under Rule 8. A 
Dealing Disclosure by a person to whom Rule 8.3(b) applies must be made by no 
later than 3.30 pm (London time) on the business day following the date of the 
relevant dealing. 
 
If two or more persons act together pursuant to an agreement or understanding, 
whether formal or informal, to acquire or control an interest in relevant 
securities of an offeree company or a paper offeror, they will be deemed to be a 
single person for the purpose of Rule 8.3. 
 
Opening Position Disclosures must also be made by the offeree company and by any 
offeror and Dealing Disclosures must also be made by the offeree company, by any 
offeror and by any persons acting in concert with any of them (see Rules 8.1, 
8.2 and 8.4). Details of the offeree and offeror companies in respect of whose 
relevant securities Opening Position Disclosures and Dealing Disclosures must be 
made can be found in the Disclosure Table on the Takeover Panel's website at 
www.thetakeoverpanel.org.uk, including details of the number of relevant 
securities in issue, when the offer period commenced and when any offeror was 
first identified. If you are in any doubt as to whether you are required to make 
an Opening Position Disclosure or a Dealing Disclosure, you should contact the 
Panel's Market Surveillance Unit on +44 (0)20 7638 0129. 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 OUPAIMFTMBJBBAM 
 

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