LVVV Livewire Ergogenics Inc (PK)

LiveWire Energy Continues to Chew Up Distribution by Knocking Down Additional 300 Locations

ANAHEIM, CA--(Marketwired - Oct 9, 2013) - LiveWire Ergogenics, Inc. (OTCQB: LVVV) CEO Bill Hodson announced today that distribution of LiveWire Energy™ chews has expanded its footprint in California and Florida with specialty distributors Payless and On Fire Trading. The distribution program is brokered through newly signed partner Checkstand Program, LLC.

Checkstand Program is a nationally known company that focuses on the rollout of new products in the convenience store channel through its relationships with distributors, brokers, and wholesalers. CSP partner Will Robins commented, "We anticipate a big sell-thru with the LiveWire chews. We feel this brand represents the next wave in the on-the-go energy category and will be a great fit into the line of successful products offered by our company."

Stated LiveWire CEO Bill Hodson, "LiveWire is committed to expanding our reach through many levels of channel partners. Checkstand Program offers aggressive and manageable opportunities that we can grow market-by-market. The energy shot market is showing signs of fatigue, and LiveWire is just getting started with fresh legs, fresh ideas and the drive to become a category leader."

About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire Energy™ Chews LiveWire Energy™ chews are manufactured in Anaheim, California by LiveWire Ergogenics Inc.

Designed for consumers with an action-packed lifestyle, LiveWire Energy™ chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company's grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).

LiveWire Ergogenics Inc. was formed in 2008 and its products are available for purchase at thousands of retail outlets nationwide or are available online at: http://www.livewireenergy.com

For additional information: Telephone: 714-940-0155 Email: info@livewireenergy.com Facebook: http://www.facebook.com/LiveWireEnergychews Twitter: http://twitter.com/#!/EnergyChews Investor Information visit http://www.otcmarkets.com/stock/LVVV/quote About CSP: http://www.checkstandprogram.com

Safe Harbor Forward-Looking Statements To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

INVESTOR RELATIONS CONTACT Bill Hodson 714-940-0155 Email: Email Contact