Brite-Strike Tactical Illumination Seeing Results From European Growth Initiatives
November 03 2009 - 9:38AM
Marketwired
Brite-Strike® Tactical Illumination Products, Inc. (PINKSHEETS:
BSTK) announced today that it is already making sizable inroads
into the European Tactical Flashlight market.
"We are very pleased with the progress we are making in just a
short amount of time in over 20 countries in Europe," said Mr.
Bushee, President of Brite-Strike. "The President of Brite-Strike
Europe, Philip Pinol, who is in the US, attending Brite-Strike
strategy meetings, has kicked off a multi-prong strategy which, he
believes, could lead to European sales alone next year becoming
double our entire sales totals for 2009," said Mr. Bushee.
"The strategy involves entrance into the key European catalogs
for flashlight sales, trade shows, and actual penetration of the
potential 23,000 retail establishments that could sell our
products," said Mr. Pinol "To this end, the Company's product line
has been placed into three major European catalogs, with combined
initial mailings of almost 500,000 pieces, as well as follow-on
mailings, that are the foremost catalogs for selling to the
government and retail market. The Company has just returned from
the International Traffic Trade Show in Madrid, Spain, which
resulted in the first orders received from that country, and the
Company will attend Europe's largest defense trade show, Milipol,
on November 17-21, which is expected to result in significant new
business. In addition, the Company has created a unique array of
pre-loaded, full-line display cases that Company believes could be
in up to 20% of the 23,000 retail establishments it has targeted
throughout Europe within the next 18 months," said Mr. Pinol.
"These high end brushed aluminum display cases are a fitting way
to showcase our professional flashlights, and have been a big hit
in Europe," said Mr. Bushee. "We have resisted putting our
professional lights in clamshell packaging, as it is impossible for
a purchaser to understand why are lights are so different from
basic flashlights. You would never put a Rolex watch in a clamshell
package, and we will not do this with our professional tactical
lights," stated Mr. Bushee.
Brite-Strike US will rollout the display showcase program at the
January SHOT Show in Las Vegas.
Anyone wishing to find out more information on the Company or
its products is invited to visit the Company's website at
www.brite-strike.com. Brite-Strike is also the principal corporate
sponsor of STOP AOW, Stop Assaults on Women, www.stopaow.org.
About Brite-Strike Tactical Illumination Products, Inc.
(PINKSHEETS: BSTK)
Brite-Strike Tactical Illumination Products, Inc. was developed
by two police officers to create world-class tactical LED
flashlights with features that police officers and citizens can use
as a non-lethal means of defense. These lights utilize intense,
white light, in a high, low or strobe setting, which can distract,
and disorient attackers, while causing no harmful side-effects.
Brite-Strike is committed to using the latest technology,
world-class components, and highest design and manufacturing
standards, so that consumers can rely on Brite-Strike products when
they are needed. The company's Tactical Blue-Dot Series meets or
exceeds military specs of armed forces around the globe and are
deemed almost indestructible. For more information on the
Brite-Strike product line, please visit:
http://www.brite-strike.com. Law Enforcement and military personnel
are eligible for discount pricing. Contact Customer Service at
customerservice@brite-strike.com or (781)585-5509 for further
details.
Forward-Looking Statements:
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended.
All forward-looking statements are inherently uncertain as they are
based on current expectations and assumptions concerning future
events or future performance of the company. Readers are cautioned
not to place undue reliance on these forward-looking statements,
which are only predictions and speak only as of the date hereof. In
evaluating such statements, prospective investors should review
carefully various risks and uncertainties identified in this
release and matters set in the company's SEC filings. These risks
and uncertainties could cause the company's actual results to
differ materially from those indicated in the forward-looking
statements.
Contact Information: Jack Lennon (774) 994-2709
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