TORONTO, Aug. 6, 2024
/CNW/ - Asian Television Network International Limited (ATN) (TSXV:
SAT), Canada's largest South Asian
broadcaster and pioneer broadcaster of Cricket, is pleased to
announce that is has acquired the Canadian distribution rights for
one of India's most
popular OTT streaming platforms – Sony LIV (owned by Sony
Pictures Networks India) to offer world-class Indian content to
ATN's well-established subscriber base across Canada.
Sony LIV is an Indian over-the-top streaming platform owned
by Sony Pictures Networks India. Sony LIV was introduced in 2013 as
a first OTT service in India and
carry's content from its local networks, which includes Bollywood
Blockbusters, Television Dramas & Series, Reality Shows, Comedy
Shows and ample Original Programming specially produced for Sony
LIV.
"We are very proud of our Long partnership with Sony LIV,
and it has been a privilege to work with them to bring bringing the
best of South Asian Entertainment across Canada" said Dr. Shan
Chandrasekar, President & CEO of ATN. "Our goal is to
provide our audience with engaging, high-quality content that they
can enjoy anytime, anywhere and we are looking forward to
aggressively launching and streaming Sony LIV Nationwide" he added.
Manish Aggarwal, Head - Growth
and Monetization, Sony LIV said, "We are excited to expand our
partnership with ATN by granting them Sony LIV's distribution
rights and expand our reach. Canada has a significant South-Asian diaspora,
and we're thrilled to offer quality content to them. We look
forward to this collaboration and market response."
As part of its commitment to delivering high-quality content,
Sony LIV offers a diverse range of new original series and movies
that include…
- Gullak: a series of heartwarming stories that take place in
a small town in India
- Maharaani: a political drama starring Huma Qureshi
- Scam 1992: follows the life of Harshad Mehta, a stockbroker who took the stock
market to dizzying heights and his catastrophic downfall
- Undekhi: The series depicts the two aspects of the society -
the power-drunk influential people and the oppressed
- Rocket Boys: based on the lives of Homi J. Bhabha and Vikram Sarabhai, who created
history while building India's
future
- Hindi Feature Film Bhonsle starring Manoj Bajpayee which was launched at 2018 Cannes
Film Festival
Sony LIV will be available on TELUS and ATN subscribers will
have access to all of Sony LIV's content at special rates when
bundled with ATN Sony Linear Entertainment Channels as well as
being available a la carte (Monthly Pricing: CAD 9.99/month and CAD
49.99/year).
About ATN-Asian Television Network International
Limited
ATN serves Canada's diverse
cultural communities with over 50 specialty television channels.
The Company offers its flagship ATN-HD general interest service
along with 7 other general interest channels, 3 sports Channels, 7
news Channels, 5 Bollywood movie channels and a variety of channels
that include music, lifestyle, and several regional language
channels that includes Punjabi, Tamil, Bengali, Urdu, Gujarati
& Marathi. ATN has been a pioneer in the Production of
Multicultural Television Programming in Canada. ATN has programming alliances with
leading international broadcasters like Sony Entertainment
Television, Disney Star, Viacom, MTV, India Cast (Reliance
/Mukesh Ambani Group), CNN NEWS 18, Zee Network, Doordarshan, Times
of India Television, B4U, NDTV, Republic TV, ABP News Network, Jaya
TV, ARY, FOOD FOOD Network and many more. ATN is also a pioneer
broadcaster of Cricket in Canada
and has exclusive broadcast rights for various International
Cricket Boards. ATN has its own State Of The Art Production
facilities. ATN's content is also available on Amazon Prime in USA
& UK, Bell Media's Crave in Canada and also operates a 24X7 South Asian
Radio Service on Sirius XM Radio across The United States and Canada. ATN's high class Studio Facilities
have also been used by Production Companies associated with
Netflix, Disney, CBC and others.
About Sony LIV:
Sony LIV is an Indian OTT platform by Sony Pictures Networks
India' (SPNI) providing multi-screen engagement to users on all
devices. The digital streaming player is home to 27 years of rich
content from the library of Sony Pictures Networks India' (SPNI)
with over 40,000 hours of programming. Sony LIV subscribers get
access to Originals, TV shows. With 100 million+ app downloads, the
platform has original series and movies across languages like
Hindi, Marathi, Tamil, Malayalam and Telugu. The platform's recent
shows include Rocket Boys, Gullak, Scam 1992 - The Harshad Mehta
Story, Maharani, Avrodh, College Romance, Undekhi, Your Honor, Iru
Dhuruvam and many more.
Sony LIV boasts a compelling lineup of original content, with
several shows garnering impressive IMDb ratings.
'Scam 1992' has been rated at a stellar 9.2, followed closely by
the heartwarming 'Gullak' at 9.1. The inspiring journey of
India's space program is captured
brilliantly in 'Rocket Boys,' securing an 8.9 rating. 'Scam
2003','Undekhi' and 'Maharani' hold their own with scores of 8.1,
8.0 and 7.9 respectively. These ratings are a testament to the
platform's commitment to quality storytelling and diverse
content.
www.sonyliv.com
For more information, please visit www.asiantelevision.com
We rely on safe harbour provision.
SOURCE Asian Television Network International Limited