BBTV to Expand NBA Playmakers Beyond YouTube
to Platforms Including TikTok, Facebook and Instagram
VANCOUVER, BC, Jan. 14, 2021 /CNW/ - The National Basketball
Association (NBA) and BBTV Holdings Inc. (TSX: BBTV), a media tech
company that uses technology enabled solutions to help content
owners become more successful, today announced an expansion of the
NBA Playmakers partnership, which will see its content distributed
across additional digital platforms beyond YouTube.
- Created in 2016 as a joint commercial partnership between
BBTV and the NBA, NBA Playmakers is the premier basketball culture
video network working with influencers across fitness &
training, fashion & lifestyle and gaming content.
- Expanding NBA Playmakers beyond YouTube to additional
platforms, including Facebook, Instagram and TikTok, will increase
distribution.
- In December 2020, the NBA and
BBTV signed a new SaaS Content Management agreement with the NBA
for which BBTV manages all fan uploaded NBA content on YouTube
across the globe.
Under the new deal, NBA Playmakers creators will benefit from
BBTV's proprietary technology and high margin Plus Solutions,
including Direct Ad Sales. In addition, NBA Playmakers influencers
will have access to official NBA footage to be incorporated into
their videos, along with access to NBA events, players, studios,
live games and merchandise, and promotion across NBA social and
video properties reaching 1.9 billion likes and followers globally
across all league, team, and player platforms.
"Since launching NBA Playmakers, we've activated hundreds of
influencers who truly reflect the passion, love and enthusiasm
associated with NBA basketball. We have helped them reach billions
of views across engaged digital audiences," comments Shahrzad Rafati, Chairperson & CEO, BBTV.
"As we enter this new chapter, we're excited to expand our
partnership with one of the most forward-thinking sports leagues in
the world, to enhance distribution of NBA Playmakers content."
The NBA is one of the leading major sports leagues in the world
when it comes to digital consumption. Propelled by its Season
Restart, the league established new records across social media
during the 2019-20 season with 20 billion total video views (+17%),
breaking the 2018-19 season marks.
"We are thrilled to continue to connect our fans around
the world with compelling digital content through our NBA
Playmakers partnership with BBTV," said Jeff Marsilio, NBA Senior Vice President, New
Media Distribution. "Offering Playmakers content across additional
social media platforms presents a unique opportunity to expand the
reach of our growing community of creators."
BBTV and the NBA began their relationship in 2009 with BBTV
managing fan-uploaded NBA content on YouTube, a pioneering move in
the industry. Since launching the NBA Playmakers in 2016, the brand
has partnered with many global influencers, including Chris
Smoove (YouTube Subs; 5.02M,
YouTube Monthly Views; 33.39M),
Golden Hoops (YouTube Subs;
579K, YouTube Monthly Views;
22.53M), Kris London of 2Hype House (YouTube Subs;
2.37M, YouTube Monthly Views;
3.93M), Jesser of 2Hype House
(YouTube Subs; 3.24M, 14.6M YouTube Monthly Views), and Tristan Jass (YouTube Subs; 2.58M, YouTube Monthly Views; 21.74M). NBA Playmakers has also activated brand
partnerships with Finish Line, Timberland, and
more.
For more information visit bbtv.com
About BBTV
BBTV is a media and technology company headquartered in
Vancouver, Canada. The company's
mission is to democratize content by leveraging its proprietary
technologies to drive viewership and monetization for content
creators of all sizes. From individual content creators to
global media companies, BBTV monetizes the media of content owners
through end-to-end management, distribution and monetization
solutions, powered by its innovative VISO Platform, including
related proprietary technology, while allowing content owners to
focus on their core competency – content creation. In August 2020, BBTV had the second most unique
monthly viewers among digital platforms with 615 million globally,
who consumed more than 55 billion minutes of video content, the
most among media companies*. www.bbtv.com
*Calculations and classifications made by BBTV based on data
from Comscore contained in Comscore's "Top 12 Countries =
August 2020 comScore Video Metrix
Media Trend – Multi-Platform – Top 100 Video Properties Report"
About the NBA
The NBA is a global sports and media business built around four
professional sports leagues: the National Basketball Association,
the Women's National Basketball Association, the NBA G League and
the NBA 2K League. The NBA has
established a major international presence with games and
programming available in 215 countries and territories in more than
40 languages, and merchandise for sale in more than 100,000 stores
in 100 countries on six continents. NBA rosters at the start
of the 2020-21 season featured 107 international players from 41
countries. NBA Digital's assets include NBA TV, NBA.com, the
NBA App and NBA League Pass. The NBA has created one of the
largest social media communities in the world, with 1.9 billion
likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
Forward-Looking Statements
This press release
contains forward–looking information within the meaning of
applicable securities legislation, including statements with
regards to increased opportunities for monetization and consumption
of NBA Playmakers' content, and taking the content to additional
platforms, allowing the NBA to further expand its reach to the
NBA's fanbase, which forward-looking information reflects the
Company's and NBA's current expectations regarding future events.
There can be no assurance that any projected information will be
achieved. Forward–looking information is based on a number of
assumptions, including the success of the NBA Playmaker's content
on additional platforms, and is subject to a number of risks and
uncertainties, many of which are beyond the Company's control,
which could cause actual results and events to differ materially
from those that are disclosed in or implied by such forward–looking
information. Such risks and uncertainties include, but are not
limited to, the risk that the industry and NBA fans in particular
may not behave as anticipated, and that we may not meet our revenue
and growth targets, as well as the factors discussed under "Risk
Factors" in the final prospectus of the Company dated October 22, 2020. The Company does not undertake
any obligation to update such forward–looking information, whether
as a result of new information, future events or otherwise, except
as expressly required by applicable law.
Media Contacts
BBTV Holdings
Dan
Gamble
Head of PR & Corporate Communications
dgamble@bbtv.com
+1778 873 0422
Ashley Buck
PR and Corporate Communications Specialist
abuck@bbtv.com
+17788751346
BBTV-C
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SOURCE BBTV Holdings Inc.