Tremor Video Debuts 360 Degree Video Ad Units
June 20 2017 - 8:00AM
Business Wire
High-Impact, Custom Creative for All Screens At
Scale on Mobile and Desktop
Tremor Video, Inc. (NYSE:TRMR), a
provider of software for video ad effectiveness, today announced
that it is offering 360 degree video ad units. These highly
engaging and memorable ad units motivate viewers to watch,
participate in and share richer brand experiences that positively
impact brand recall, engagement, favorability, and identity by
offering consumers greater control over their ad experiences.
With consumers increasingly seeking virtual reality
entertainment, 360 video gives viewers an immersive experience
similar to virtual reality without the need for a VR headset. For
advertisers, the immersive nature of VR and 360 video provides the
perfect opportunity to engage audiences in new and exciting ways
against the backdrop of growing competition for viewer attention.
360 video is also easy and relatively inexpensive to produce,
distribute and experience, with reasonably priced cameras that
capture the 360 experience widely available. For those brands that
require it, Tremor Video also offers white glove management of
every aspect of a brand’s creative vision from concept to design to
production and QA, and can turn any 360 video assets into
compelling interactive ad experiences.
Tremor Video 360 Video offering includes:
- Premium in-stream video supply
- Unrestricted video length
- All-Screen scale on mobile and
desktop
- Ability to toggle between gyroscope and
swipe modes on mobile
- Compatibility with VR headsets and
cardboard viewers
“We are always looking to push the boundaries of what brands and
publishers are capable of doing with digital video. For the first
time, advertisers are able to develop and distribute high-impact,
custom creative brand narratives at scale. To date, most 360 video
ad campaigns have had limited distribution due to technological
hurdles, but have developed exciting new technology that enables
brand campaigns to achieve scale by accessing Tremor Video’s large
number of premium publishers,” said Lauren Wiener, President, Buyer
Platform, Tremor Video.
Lauren continued, “Mobile video evolves fast. With the public
appetite for VR growing so rapidly, brands and publishers want to
be able to integrate this immersive and compelling ad unit into
their advertising equation. Engaging consumers and immersing them
in a richer brand experience is exactly what 360 video
accomplishes.”
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms enable
seamless transactions in a premium video marketplace by offering
control and transparency to clients. We employ patented all-screen
technology to make every advertising moment more relevant for
consumers, and deliver maximum results for buyers and sellers.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. Factors that could cause or contribute
to such differences include, but are not limited to, those
identified in Tremor Video’s public filings with the SEC, including
those discussed in the section titled “Risk Factors” in its Annual
Report on Form 10-K filed with the SEC on March 10, 2017. All
statements other than statements of historical fact are
forward-looking statements, including, but not limited to, any
statements concerning anticipated benefits related to additions or
changes in personnel, or the growth or adoption of Tremor Video’s
solutions or the market in which it operates. Forward-looking
statements are not guarantees of future performance or events and
investors are cautioned not to place undue reliance on any
forward-looking statement. Furthermore, forward-looking statements
speak only as of the date on which they are made, and, except as
required by law, Tremor Video disclaims any obligation to update
these forward-looking statements to reflect future events or
circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20170620005335/en/
MediaLekha Rao, 646-699-7706lrao@tremorvideo.com
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