Tremor Video’s Supply Side Platform Sees Significant Growth of Professionally Produced Video Inventory at Scale
April 27 2017 - 9:00AM
Business Wire
Adds 70 Brand-Safe Publishers in Q1 Including
Notables AMC Networks, Billboard, Gameloft, Uproxx Media Group
Tremor Video (NYSE:TRMR), a provider of software for video ad
effectiveness, today announced that 70 premium publishers selected
Tremor Video’s supply side platform (SSP) in Q1. This expansion of
builds on the momentum and continued focus on quality and growth of
its SSP, as reported in Tremor Video’s Q4 2016 earnings in February
2017.
The breadth of inventory spans digital publishing conglomerates
(AMC Networks, Billboard, Uproxx Media Group, Salon Media Group),
gaming (Gameloft), international publishers (Give Me Sport UK), and
new categories such as 360/virtual reality (Immersv) and streaming
(XUMO).
“The universe of premium publishers is finite, and we are proud
that so many of them have chosen to utilize our platform, which is
a clear sign that premium publishers trust us to help them navigate
the programmatic video ecosystem,” said Adam Lichstein, president,
Seller Platform, Tremor Video. “We live in a time where brand
safety remains a concern for marketers. Our strategy is focused on
maintaining relationships with commercial content publishers who
share our commitment to delivering value and ease of mind for our
demand partners.”
Tremor Video’s Supply Side Platform boasts expansive, real-time
analytics capabilities (to the nanosecond) and offers a flexible
open architecture platform. As a pure-play video company that
partners with brands that professionally-produce content, Tremor
Video is continuously advancing its technology and partnerships to
stay at the forefront of new innovations impacting the advertising
industry.
“With so much of our users connecting in-app, we needed a
partner who understands mobile and could easily monetize our
inventory effectively,” said CRO of The Meet Group, Bill Alena.
“Tremor Video’s SSP tech stack offers customized real-time
reporting and delivers the speed, control, and flexibility we
needed.”
“In addition to well-known media brands, Tremor Video’s
inventory expands into categories that have tremendous potential
and opportunity,” said Laura Buchman, Vice President Sales, Seller
Platform, Tremor Video. “Vertical markets such as gaming and VR are
developing spaces where the possibilities for video advertising are
vast. As the leading video platform technology for 10 years, we
look forward to the next frontier of video ad offerings and
providing the best-in-class service to our clients.”
About Tremor Video
Tremor Video (NYSE:TRMR) is the leading provider of monetization
platforms for video advertising. Our buyer and seller platforms
enable seamless transactions in a premium video marketplace by
offering control and transparency to clients. We employ patented
all-screen technology to make every advertising moment more
relevant for consumers, and deliver maximum results for buyers and
sellers.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170427005144/en/
MWWPRIvy Chen, 415-580-6133ichen@mww.com
Tremor Video, Inc. (NYSE:TRMR)
Historical Stock Chart
From May 2024 to Jun 2024
Tremor Video, Inc. (NYSE:TRMR)
Historical Stock Chart
From Jun 2023 to Jun 2024