Tremor Video Brings Cross-Screen Automation Capabilities to Hulu
April 20 2017 - 9:00AM
Business Wire
Hulu's Premium TV Inventory to Become Available
Through a Private Marketplace Offering
Tremor Video (NYSE:TRMR) today announced that premium television
streaming destination, Hulu, has selected Tremor Video’s Sell-Side
Platform (SSP) to power its Advanced TV advertising solution across
desktop, mobile and OTT devices.
Through Tremor Video’s SSP, Hulu will propel its Advanced TV
efforts forward by providing advertisers with access to its robust
library of premium, long-form video inventory in the protected
infrastructure of a private marketplace. As the buying and selling
of premium, long-form content continues to automate and
dramatically scale, both companies will work together to offer
advertisers more choice and control over automated
transactions.
“After a thorough marketplace review, we selected Tremor Video
to help Hulu bring digital automation across screens. Tremor Video
not only understood our Advanced TV vision, but customized their
supply-side technology to meet our specific marketplace
requirements,” said Doug Fleming, Head of Advanced TV, Hulu.
“Tremor Video is an important component of Hulu’s Advanced TV
offering, providing advertisers with the choice to leverage more
automation to deliver the ad experience viewers prefer. “
“We are incredibly excited to be working with Hulu as they are
on the forefront of the future of the Advanced TV ecosystem. Hulu’s
confidence in Tremor Video speaks to the best-in-class Seller
Platform that we’ve built and the quality of our engineering and
customer service teams,” said Paul Caine, Interim CEO, Tremor
Video. “We are very proud to be working with Hulu as we continue to
innovate and build solutions that advance the video advertising
industry.”
Tremor Video’s Seller Platform boasts granular, real-time
analytics and offers a flexible, open architecture platform. As a
pureplay video company, Tremor Video is continuously advancing its
technology to stay at the forefront of new innovations impacting
the advertising industry and ultimately, the viewer experience.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology
to make every advertising moment more relevant for consumers, and
deliver maximum results for buyers and sellers.
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Investor Relations:Tremor Video, Inc.Andrew Posen,
212-792-2315Senior Director Investor
RelationsIR@TremorVideo.comOrMedia:MWWPRIvy Chen,
415-580-6133ichen@mww.com
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