Tremor Video Names Katie Evans Chief Operating Officer
March 06 2017 - 9:30AM
Business Wire
Evans Joins an Industry-Leading Group of
Executive Women
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced that Katie Evans has been named
Chief Operating Officer. In her new role, Evans will be responsible
for the operations of the company, and the alignment of its global
strategy, roadmap, and processes to fully realize the company’s
growth potential.
Formerly the SVP of Operations & Strategy, Evans’ seven-year
tenure with Tremor Video includes the oversight of advertising
operations, client services, product marketing, yield, programmatic
and creative teams. Evans has built and led teams that have helped
transform the company’s seller- and buyer-platform businesses,
supporting premium clients including Unity Technology, BBC, and
Dish Network, and working with a wide array of “blue-chip”
advertising partners.
“Katie’s leadership has contributed directly to the
diversification of our business, most notably the successful roll
out of our leading global SSP,” said Paul Caine, Interim CEO,
Tremor Video. “Katie is a trailblazer, consistently supporting
innovation in every aspect of our business, and has played a large
role in our current success. I’m excited to work with her and the
rest of our incredibly strong leadership team as we continue our
company’s growth”
This new appointment is emblematic of Tremor Video’s growing
female executive base and its commitment to empowering women within
the advertising and technology industries. Women make up 42 percent
of the company’s total employees and 35 percent at the executive
level, representing a sharp contrast to the industry norm.
According to the Women of Silicon Valley Roundabout, the entire
tech industry is only about 16 percent women.
Furthering Tremor Video’s commitment to the broader industry and
all colleagues, Tremor Video recently unveiled its #ThisWayUp
campaign, a unifier for industry growth. In an effort to educate
and elevate the knowledge on advertising technology across the
industry, Tremor Video will host an ongoing Summit Series on
challenges including Advanced TV, AR/VR and more to bring these
initiatives to the forefront and explore win-win solutions towards
growth.
“We are committed to the success and growth of our industry, and
Tremor Video is a big believer that diversification and innovation
are keys to getting there,” said Jennifer Catto, chief marketing
officer, Tremor Video. “#ThisWayUp aims to move beyond jargon and
inspire us to work together to advance as a whole. We are
essentially expanding our 10-year company culture beyond the doors
of our offices around the world.”
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology
to make every advertising moment more relevant for consumers, and
deliver maximum results for buyers and sellers
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version on businesswire.com: http://www.businesswire.com/news/home/20170306005404/en/
Investor Relations:Tremor Video, Inc.Andrew Posen,
212-792-2315Senior Director Investor
RelationsIR@TremorVideo.comorMedia:MWWPRIvy Chen,
415-580-6133ichen@mww.com
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