Tremor Video Rallies Advertising Technology Industry with #ThisWayUp Platform
February 27 2017 - 10:41AM
Business Wire
Global Industry Summit Series Serves as
International Call for Collaboration and Change
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced the unveiling of #ThisWayUp, a
thought-leadership platform and Global Summit Series, at Mobile
World Congress 2017 in Barcelona. The initiative is a call for ad
tech players to rise above current industry challenges and realize
opportunities for continued innovation and growth.
Tremor Video will unite the industry by hosting a year-long
half-day summit series in major cities around the world. These
inclusive, open, and insight-fueled summits offer a platform for
content providers, agencies, and advertisers to collaborate and
explore solutions to the industry’s biggest challenges. As a leader
in ad tech for 10+ years, Tremor Video is uniquely positioned to
rally the sector around a new discourse in advertising technology,
which is rapidly growing through mobile, gaming and Advanced TV.
While the company is primarily focused on video advertising across
all screens, the opportunities for collaboration and
knowledge-sharing among the broader ad tech sector are immense.
“#ThisWayUp is a step forward and an invitation for our partners
and peers to come together to grow, thrive and better serve the
Internet in 2017 and beyond,” said Jennifer Catto, Chief Marketing
Officer. “We have been having these intense and fruitful
conversations behind closed doors for years, and we feel it’s time
to bring this discourse to the forefront. With ever-evolving
developments the ground is constantly shifting under advertising
technology. We aim to inspire the industry.”
The campaign comes on the heels of Tremor Video’s announcement
of record results for Q4 2016.
About the Global Summit
Series
The half-day, single-topic summits provide a chance for
attendees to hear from industry luminaries on best practices and
solutions to the biggest challenges in ad tech today. Topics will
be determined based on audience interest and will include Advanced
TV, measuring attention, AR/VR, advanced bidding, and more.
The series kicks off in May of 2017 in New York and continues
through December 2017 in London, San Francisco, Singapore and
Sydney.
Join the #ThisWayUp
Movement
- Watch this page:
tremorvideo.com/thiswayup
- Connect with us on Twitter, Facebook
and LinkedIn
- Attend and/or participate in the Global
Summit Series
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering control and
transparency to clients. We employ patented all-screen technology
to make every advertising moment more relevant for consumers, and
deliver maximum results for buyers and sellers
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version on businesswire.com: http://www.businesswire.com/news/home/20170227005973/en/
Investor Relations:Tremor Video, Inc.Andrew Posen,
212-792-2315Senior Director Investor
RelationsIR@TremorVideo.comorMedia:MWWPRIvy Chen,
415-580-6133ichen@mww.com
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