Tremor Video’s Seller Platform Selected by BBC Advertising
November 14 2016 - 7:00AM
Business Wire
Tremor Video’s Seller Platform supports BBC
Advertising plans to expand global selling opportunities
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced a new partnership with BBC
Advertising. The publisher has agreed to utilize Tremor Video’s
Seller Platform to support its plans to conduct sales in multiple
currencies. Building on continued momentum in APAC, LATAM and EMEA,
Tremor Video has released a new tool within its Seller Platform to
allow all deal types to be transacted in any currency, including
U.S. Dollars, Australian Dollars, Euros, Canadian Dollars,
Singapore Dollars, Japanese Yen, New Zealand Dollars, and British
Pounds.
This is the latest development in Tremor Video’s long history of
helping publishers maximize their yield. The Company’s Seller
Platform was built specifically for today’s video creators,
allowing greater control, transparency and flexibility while
enabling access to robust and diverse demand.
“Our platform provides the fastest, most seamless transactions
for buyers and sellers,” said Craig Berlingo, VP of Product, Seller
Platform, Tremor Video. “We’re proud to operate a platform that has
such agile capabilities, allowing us to quickly develop and
implement the tools that our clients need. We look forward to
helping more clients like BBC Advertising power their global video
advertising sales.”
David Goddard, Global Head of Programmatic Trading for BBC
Advertising said: “Through implementing Tremor Video’s solution we
will be able to gain a greater understanding about how to more
effectively sell video globally and grow our capabilities.”
BBC Advertising along with other publishers can choose the
currency across deal types, and compete deals that take place in
different currencies. For example, a fixed-rate deal in British
Pounds can compete with a fixed deal in Euros and an open auction
in U.S. Dollars. This feature allows publishers to maximize
their yield across global demand however marketers want to buy.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
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version on businesswire.com: http://www.businesswire.com/news/home/20161114005230/en/
Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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