Industry Veteran Jeanne Houweling Joins Tremor Video to Lead Programmatic Demand Partnerships
July 27 2016 - 8:15AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced Jeanne Houweling has joined as
Vice President, Programmatic Demand Partnerships, to grow and
develop partnerships with RTB-enabled demand platforms and trading
desks. Reporting to Greg Smith, SVP of Programmatic Business
Development, Houweling will be bi-coastal, spending time between
the California offices and the company’s headquarters in New York
City.
“Jeanne brings a wealth of programmatic experience to Tremor
Video, and we’re excited to have her on board,” said Smith. “Her
focus on expanding our relationships with other DSPs and agency
trading desks will not only strengthen our partnerships with the
demand side of the business, but will also enhance our offering to
publishers.”
Houweling comes to Tremor Video with over twenty years of
experience in the digital space. Prior to joining Tremor Video,
Houweling ran her own consulting firm advising media and ad
technology companies on strategy, sales and marketing. She
previously co-founded programmatic trading intelligence platform
AdFin, and also spent four years as Chief Revenue Officer of
PubMatic, where she built and grew the demand and publisher
organizations. Houweling also held senior sales and business
development roles at Microsoft and Excite.
“Through my consulting practice, I have had exposure to many
different technology and trading platforms,” said Houweling.
“Tremor Video has experienced explosive growth in programmatic
media trading built off of an exceptional platform and technology
stack that has really impressed me. I’m excited to join this strong
team and help the company continue to scale and innovate.”
About Tremor VideoTremor Video (NYSE:TRMR)
provides software for video advertising
effectiveness. Our buyer and seller platforms enable seamless
transactions in a premium video marketplace by offering
control and transparency to clients. We employ patented all-screen
technology to make every advertising moment more relevant for
consumers, and deliver maximum results for buyers and sellers.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160727005612/en/
Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
Tremor Video, Inc. (NYSE:TRMR)
Historical Stock Chart
From May 2024 to Jun 2024
Tremor Video, Inc. (NYSE:TRMR)
Historical Stock Chart
From Jun 2023 to Jun 2024