Tremor Video Expands to Malaysia
June 27 2016 - 10:00PM
Business Wire
Independent Global Player Continues to
Streamline Programmatic Workflow for Buyers and Sellers
Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced its expansion into Malaysia. This
follows its expansion into the Asia-Pacific region last year with
the acquisition of Australian-based TVN and recent expansion into
New Zealand.
“We are proud to bring Tremor Video’s platforms to the
developing Malaysian video market,” said Greg Smith, Senior Vice
President, Programmatic Business Development. “We’ve seen great
success in the Asia-Pacific region to-date and look forward to
seeing continued growth.”
Malaysians are consuming video across all devices, in
conjunction with their traditional television viewing. A recent
Vuclip report found that OTT video was the preferred source of
content because of the TV-like, high-quality viewing environment,
which is also preferred by many brands for the same reason. The
report also predicts that as 3G and 4G cellular service become more
prevalent, the average user’s smartphone data is expected to grow
from 1.2GB in 2015 to approximately 9GB by 2021, largely driven by
the consumption of mobile video.
Amira Sa’abana has joined as Demand Director to foster the
adoption of Tremor Video’s platforms. Most recently, she launched
the digital monetization initiatives for Astro Awani and built a
team to support the growing need of digital sales for the newsroom.
She was also responsible for developing a real-time marketing
strategy to increase brand awareness during breaking news periods.
Amira holds a Bachelor of Science in Business & Economics from
Lehigh University.
“I’m excited to join Tremor Video at such an exciting time in
the video industry,” said Sa’abana. “Malaysian buyers and sellers
are requiring more programmatic solutions for their businesses.
There’s so much confusion in the market, and I look forward to
helping them fit the pieces together to move into the future of
advertising and monetization.”
About Tremor Video
Tremor Video (NYSE: TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to the expansion of Tremor Video’s operations in new territories.
Important factors that could cause actual results to differ
materially include: risks of entering new markets in which we have
limited or no experience; the impact of technological development
and competition; difficulty adapting our solutions for a new
international market and failure to gain market acceptance of our
products or services; the diversion of management attention and
resources; changes in industry standards and interfaces; global
economic conditions; as well as other factors detailed from time to
time in the reports Tremor Video files with the Securities and
Exchange Commission. Forward-looking statements are not guarantees
of future performance or events and investors are cautioned not to
place undue reliance on any forward-looking statement. Furthermore,
forward-looking statements speak only as of the date on which they
are made, and, except as required by law, Tremor Video disclaims
any obligation to update these forward-looking statements to
reflect future events or circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20160627006472/en/
Media:Mandy Robinson,
646-278-7416mrobinson@tremorvideo.comorInvestor
Relations:Andrew Posen, 212-792-2315IR@TremorVideo.com
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