Tremor Video Expands to New Zealand
April 25 2016 - 4:35PM
Business Wire
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Tremor Video, Inc. (NYSE:TRMR), a provider of software for video
ad effectiveness, today announced its expansion into New Zealand.
This follows its expansion into the Asia-Pacific region last year
with the acquisition of Australian-based TVN.
Video consumption heavily outweighs current advertising
expenditure in this market, making New Zealand potentially ripe for
growth. From July – June 2015 Nielsen reports that over 25% of New
Zealanders watch online video each week, with twice as many Kiwis
owning a smartphone and a tablet compared to the same period a year
ago. Total online market spend only grew by 27%, according to the
IAB NZ’s Q4 2015 report conducted in partnership with PwC.
“New Zealand broadcasters and publishers have been hugely
underserviced by ad-tech companies focused on markets like
Australia, South East Asia, and Japan,” said Josh Ismin, Vice
President. “We saw this pronounced gap and decided the time is
right to offer our fully server-side SSP. I look forward to
leveraging our experience and momentum from recent success in
Australia and greater APAC to bolster sell-side growth across the
Tasman.”
Ismin, a co-founder of TVN, has relocated to spearhead the
launch of Tremor Video in New Zealand, and will continue to serve
as regional VP. Additionally, Yael Milbank will join and assume
responsibility of building the team and scaling the demand side of
the operation as General Manager. Milbank has worked within the
digital industry for the last 16 years in operational, sales and
leadership roles. In his most recent role as General Manager of
Digital Solutions at TVNZ he was charged with leading a team
through significant industry changes with the launch of KPEX. Prior
to this role Milbank spent over 5 years at Trade Me, most recently
as the Head of Advertising. Milbank currently sits on the IAB Board
in New Zealand.
“At TVNZ I watched the industry progression in Australia from
afar, and have been hugely impressed with what the Tremor Video
team was able to accomplish with our broadcaster counterparts,”
said Milbank. “I’m extremely excited to see how quickly we can
transform how premium video is transacted in New Zealand.”
“With digital video consumption and advertising expenditure both
on the rise, it’s important for customers to have multiple options,
which is why we’re proud to bring Tremor Video’s open-architecture
to New Zealand,” said Greg Smith, Senior Vice President,
Programmatic Business Development. “We have been delighted with the
success of our TVN acquisition and look forward to extending that
success into the growing New Zealand market.”
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to the expansion of Tremor Video’s operations in new territories.
Important factors that could cause actual results to differ
materially include: risks of entering new markets in which we have
limited or no experience; the impact of technological development
and competition; difficulty adapting our solutions for a new
international market and failure to gain market acceptance of our
products or services; the diversion of management attention and
resources; changes in industry standards and interfaces; global
economic conditions; as well as other factors detailed from time to
time in the reports Tremor Video files with the Securities and
Exchange Commission. Forward-looking statements are not guarantees
of future performance or events and investors are cautioned not to
place undue reliance on any forward-looking statement. Furthermore,
forward-looking statements speak only as of the date on which they
are made, and, except as required by law, Tremor Video disclaims
any obligation to update these forward-looking statements to
reflect future events or circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20160425006510/en/
Media:Mandy Robinson,
646-278-7416mrobinson@tremorvideo.comInvestor
Relations:Andrew Posen, 212-792-2315IR@TremorVideo.com
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