Tremor Video Announces First-of-its-Kind Real-Time Viewability Optimization Partnership with Integral Ad Science
March 21 2016 - 8:30AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace
that provides buyers and sellers with software for video ad
effectiveness, today announced it has partnered with Integral Ad
Science, the leader in quantifying digital media quality, to offer
real-time video viewability optimization.
Tremor Video’s buying platform is the first to integrate
Integral’s Quality Engine for Video for the use of real-time
viewability optimization on a VPAID-to-VPAID basis. Tremor Video is
also partnering with Integral Ad Science to offer Bid Expert for
Video through its buyer platform, as well as Integral Ad Science
Trader’s Edge reporting capabilities within Tremor Video’s
dashboard.
“We’re proud to add Integral Ad Science to our roster of
integrated viewability measurement partners for our real-time
viewability optimization solution,” said Mark Kalus, VP of Product,
Tremor Video. “Our unique VPAID-to-VPAID integration allows our
buyer platform to make more informed decisions by collecting
viewability event data along with other data available within the
video session at the time of the ad appearing. The approach allows
for extremely granular optimization models, creating more
opportunities to find the best placements to accomplish our
clients’ viewability goals.”
The partnership enables Tremor Video clients to optimize
campaigns with MRC-accredited metrics powered by Integral Ad
Science, including ad viewability by the MRC definition of a
viewable impression. While others take a pre-bid or post-buy
approach to viewability optimization, Tremor Video’s buyer platform
evaluates each impression in real time for smarter decision-making
and top performance.
“Video ads must be viewable to make an impact, and this
initiative highlights Tremor Video’s commitment to transparency in
the industry,” said Harmon Lyons, VP of Business Development,
Integral Ad Science. “We’re excited to help Tremor Video and their
advertisers make real-time video optimizations using our
industry-leading media quality solutions.”
These options are available to Tremor Video’s clients in North
America, as well as internationally. Clients can choose to optimize
for Integral Ad Science viewability metrics as a key performance
indicator on campaigns that include desktop and mobile web.
About Tremor Video
Tremor Video (NYSE:TRMR) provides software for video
advertising effectiveness. Our buyer and seller platforms
enable seamless transactions in a premium video
marketplace by offering control and transparency to clients.
We employ patented all-screen technology to make every advertising
moment more relevant for consumers, and deliver maximum results for
buyers and sellers.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring
safe, quality media environments for online advertisers. Employing
the industry’s only media valuation platform, Integral Ad Science
evaluates the media environment and establishes a TRAQ Score (TRue
Advertising Quality), a first-of-its-kind, quantifiable measure of
media quality that ultimately benefits every media buyer, seller,
publisher and trading platform. TRAQ Score supports an advertiser’s
ability to plan, execute and target their audience in an
environment that reflects their brand image and drives ROI, while
simultaneously setting benchmarks for publishers who wish to
improve the quality of their content and design to attract premium
advertisers. Integral is headquartered in New York with operations
in San Francisco, Chicago, Washington DC, London, Berlin, Sydney,
Melbourne, Tokyo, Singapore and Paris. Learn more at
www.integralads.com.
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Tremor Video, Inc.Mandy Robinson,
646-278-7416mrobinson@tremorvideo.com
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