Tremor Video Launches First Real-Time Video SSP Reporting
August 11 2015 - 12:30PM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace
elevating brand advertising effectiveness across all screens, today
announced the launch of real-time reporting in its supply side
platform (SSP), allowing publishers to more accurately manage
yield. Publishers can now access up-to-the-second data within
Tremor Video’s SSP and make changes to their demand waterfall while
immediately seeing results.
This new real-time reporting functionality, released to more
than 150 clients currently using the SSP, allows publishers to
instantly see their inventory being accessed and bought via
programmatic direct and open auction transactions. This is crucial
for premium publishers who want to effectively monitor and
understand their customers’ buying patterns and take advantage of
these market dynamics. Having this data helps publishers
immediately confirm that their programmatic direct campaigns are
live and successfully delivering.
“By building our SSP for today’s video publishers we have the
ability to leverage the latest technology, such as dynamically
pulling in data versus having to wait while reports crawl
overnight,” said Craig Berlingo, Vice President of Product, Tremor
Video. “We believe this level of transparency is crucial in helping
clients better understand how their video inventory is performing
and ultimately maximize the value of their premium video
content.”
Digital video news service Newsy, an early adopter of Tremor
Video’s real-time reporting, has seen great success with the
product.
“Newsy produces more than 800 video news stories each month,”
said Greg Morey, vice president of revenue development for Newsy, a
wholly owned subsidiary of The E.W. Scripps Co. (NYSE: SSP). “We’re
able to see when those stories start to take off, so it becomes
mission critical to understand where Newsy’s real opportunities
are. With Tremor Video, we’re able to drill into market activity
across all of our platforms to the inventory level, and make
informed decisions that optimize our scale.”
Tremor Video has a strong heritage of providing clients and
partners with actionable analytics and unmatched transparency
around key metrics such as viewability. The Company also allows
marketers to buy on a wide variety of guaranteed pricing models
only when an ad works.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
About Newsy
Newsy is a digital video news service that provides “news with
the why,” built to inform and engage by delivering today’s top
stories across platforms. Newsy is available on over-the-top (OTT)
services including Roku, Amazon Fire TV and Google Chromecast; on
mobile for iOS, Android, Kindle Fire and Windows devices; through
on-demand and live-stream viewing at newsy.com; and via connected
television. Newsy is a wholly owned subsidiary of The E.W. Scripps
Company.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to new offerings or enhancements to the features or functionality
of Tremor Video’s current offerings, or the growth or adoption of
Tremor Video’s solutions or the market in which it operates.
Important factors that could cause actual results to differ
materially include: the ability to successfully integrate and
retain personnel, and the effectiveness of personnel; the impact of
technological development and competition; market acceptance of
Tremor Video’s products or services; design, manufacturing or
software defects; changes in client preferences or demands; changes
in industry standards and interfaces; development of new solutions
and technologies or enhancements to existing solutions and
technologies; global economic conditions; growth of the online
video advertising market; as well as other factors detailed from
time to time in the reports Tremor Video files with the Securities
and Exchange Commission. Forward-looking statements are not
guarantees of future performance or events and investors are
cautioned not to place undue reliance on any forward-looking
statement. Furthermore, forward-looking statements speak only as of
the date on which they are made, and, except as required by law,
Tremor Video disclaims any obligation to update these
forward-looking statements to reflect future events or
circumstances.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150811006126/en/
Media:Tremor Video Corporate CommunicationsMandy
Robinson, 646-278-7416mrobinson@tremorvideo.comorThe E.W. Scripps
Co.Kari Wethington, 513-977-3763kari.wethington@scripps.com
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