Tremor Video Adds 100 Publishers to its SSP in 100 Days
June 03 2015 - 10:00AM
Business Wire
More Than 100 Publishers Transacting on Tremor
Video’s SSP in the First 100 Days of Operation
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace
elevating brand advertising effectiveness across all screens, today
announced that more than 100 premium and emerging publishers are
now actively transacting on the company’s recently launched
SSP.
The publishers using Tremor Video’s SSP to sell their video
inventory come from a wide range of industries and sectors
including media, entertainment and sports. They include established
publishers such as Publishers Clearing House and emerging brands
such as Rant Inc. and Scripps-owned Newsy.
"We see a huge opportunity here with Tremor Video,” said Tom
Anderson, Head of Programmatic, Publishers Clearing House. “PCH’s
first-party data layered on our publisher inventory is an ideal
solution for Tremor Video’s premium advertisers who are looking to
more effectively target high-value customers. Advertisers are
looking for partners that can give them access to true first-party
data and our relationship with Tremor Video is exactly the way to
reach this goal.”
“Three key differentiators that optimize yield for publishers
are driving our momentum: video focused advanced technology for
mobile and other platforms, robust demand from Tremor Video’s sales
force, leading industry DSPs and Tremor Video DSP, and brand safety
controls and transparency,” said Manish Jha, President of Publisher
Platforms, Tremor Video. “Our longstanding and open relationship
with many leading publishers fueled many critical insights that we
used to build our SSP. Publishers’ quick adoption of our premium
video marketplace, shows that we not only heard their challenges,
but addressed them with technology that is delivering.”
Launched earlier this year, Tremor Video’s SSP enables premium
publishers to service new forms of demand (programmatic) coming
from agency trading desks, traders or direct from marketers. As
with all of the company’s solutions, the SSP was built specifically
for video and leverages advanced technology to maximize yield.
Within the company’s premium video marketplace, the SSP enables
publishers to access robust and diverse demand through a seamless
connection.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to new products, technology or services or future adoption of such
products, technology or services. Important factors that could
cause actual results to differ materially include: the impact of
technological development and competition; market acceptance of
Tremor Video’s products or services; design, manufacturing or
software defects; changes in client preferences or demands; changes
in industry standards and interfaces; global economic conditions;
as well as other factors detailed from time to time in the reports
Tremor Video files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Tremor Video disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20150603005204/en/
Media:Mandy Robinson, 646.278.7416Tremor Video Corporate
Communicationsmrobinson@tremorvideo.com
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