Ariane Gut Joins Tremor Video to Lead Insights and Analytics
May 21 2015 - 11:35AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand advertising effectiveness across all
screens for the world’s leading brands and publishers, today
announced Ariane Gut has joined as Head of Insights and Analytics.
In this role, Gut is responsible for driving the company’s research
strategy to illustrate the power of video across screens for brand
advertising. She is based in New York and reports to Chief
Marketing Officer, Melinda McLaughlin.
“There’s never been a more critical need for insights as
everything we once knew about advertising changes rapidly,” said
McLaughlin. “Ariane’s deep knowledge of the media landscape's
evolution and her experience with digital measurement and
advertising research make her a trusted, effective, and strong
voice for the company.”
She will leverage Tremor Video’s vast first-party data,
commission original research, and develop third-party partnerships
to continue the company’s long-standing heritage of providing
actionable insight and inspiration as advertisers and publishers
navigate this complex industry. Gut will continue her work with all
industry organizations, actively participating in industry-wide
initiatives and playing a key role in the continued efforts to
define standards for video.
Prior to joining Tremor Video, Gut was Vice President of
Insights & Analytics at iHeartMedia, Inc. (formerly CCM+E)
where she led Digital Analytics measurement and reporting to drive
profitability and overall growth of the company. She also held
roles at FremantleMedia, a Bertelsmann company, CNN/Turner
Broadcasting Inc., and Initiative, an IPG company.
Gut holds a Bachelor’s degree in International Business Law and
a Master’s degree in Communication from La Sorbonne University in
Paris.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
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version on businesswire.com: http://www.businesswire.com/news/home/20150521006041/en/
Media:Tremor Video Corporate CommunicationsMandy
Robinson, 646-278-7416mrobinson@tremorvideo.com
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