Tremor Video Releases ‘The Audience Effect of Content Everywhere’
May 08 2015 - 9:00AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand advertising effectiveness across all
screens for the world’s leading brands and publishers, today
released the findings of a recent research study that discovered
the major differences between consumers who rely heavily on TV
viewing and those who rely on connected devices to provide their
video content. The findings were presented at the IAB NewFronts
Insights Luncheon.
The study was a comprehensive analysis of attitudinal data that
was completed in April 2015. The study was conducted with Frank N.
Magid Associates using a nationally representative survey of 1,000
adults, 18-54 years old who watch video on any device at least once
a month.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
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Tremor Video Corporate CommunicationsMedia:Mandy
Robinson, 646-278-7416mrobinson@tremorvideo.com
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