Tremor Video Adds Linear TV Inventory to Extend All-Screen Solution to the Big Screen Through Partnership with placemedia
May 04 2015 - 10:32AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand advertising effectiveness across all
screens for the world’s leading brands and publishers, today
announced it has partnered with placemedia to offer targeted linear
TV impressions to its clients.
“We’re excited to partner with placemedia and extend our
clients’ ability to reach consumers on every screen where they
watch video,” said Lauren Wiener, President of Global Sales and
Marketing at Tremor Video. “Accessing more than 30 billion
targeted linear TV impressions each month through placemedia
is a natural extension of our all-screen solutions and another
step toward true convergence for video advertising.”
Tremor Video now has access to placemedia’s linear advertising
inventory, expanding the scale of the company’s premium video
marketplace. This expansion brings marketers the ability to buy on
an additional screen using the same type of brand marketing goals
such as audience reach and viewability, that Tremor Video currently
offers across devices. Additionally, the platform’s reporting
aligns directly with Tremor Video’s commitment to provide complete
transparency to help clients achieve brand advertising
effectiveness.
“We’re excited to have Tremor Video on board,” said Derek
Mattsson, President of placemedia. “We think this partnership
brings great value to Tremor Video’s digital video customers and
all advertisers looking for cross platform video
opportunities.”
This is available to both programmatic and media clients.
About Tremor Video
Tremor Video (NYSE: TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is built on
leadership in all-screen analytics and a long-standing commitment
to transparency. Tremor Video’s premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to new products, technology or services or enhancements to the
features or functionality of Tremor Video’s existing products,
technology or services. Important factors that could cause actual
results to differ materially include: the impact of technological
development and competition; market acceptance of Tremor Video’s
products or services; design, manufacturing or software defects;
changes in client preferences or demands; changes in industry
standards and interfaces; global economic conditions; as well as
other factors detailed from time to time in the reports Tremor
Video files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Tremor Video disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
Media:Tremor Video Corporate CommunicationsMandy
Robinson, 646.278.7416mrobinson@tremorvideo.com
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