Tremor Video Grows West Coast Programmatic Team
April 15 2015 - 8:30AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand advertising effectiveness across all
screens for the world’s leading brands and publishers, today
announced that Geordie Holbert has been hired as Senior Director of
Programmatic. In this role Holbert will build and grow
relationships with demand-side platforms and trading desk partners,
including demand partners integrated directly with Tremor Video’s
SSP, as previously announced. He will report to Greg Smith, Head of
International and Programmatic, and will be based in Mountain
View.
“Geordie’s deep understanding of the programmatic space, as well
as the growing mobile space, will help us further provide our
publishers with quality demand,” said Smith. “Enabling more DSP and
trading desk partners to programmatically buy video inventory
through our SSP will strengthen our premium video marketplace
offering.”
Holbert most recently served as Vice President of Strategic
Partnerships at Taykey where he was responsible for driving the
strategic partner portfolio, including directing key programmatic
video and display partnerships with all major SSP platforms. Prior
to joining Taykey he served as Vice President, Strategic
Partnerships & Business Operations at Velti integrating more
than 100 RTB ad networks and media-buying partners onto Velti’s
mobile SSP Mobclix. Earlier in his career he held roles at
VeriSign, Intellisync (acquired by Nokia) and Motorola.
He received a Bachelor’s in Computer Science from Cabrillo
College.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Forward-Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to additions or changes in personnel, or the growth or adoption of
Tremor Video’s solutions. Important factors that could cause actual
results to differ materially include: the ability to successfully
integrate and retain personnel, and the effectiveness of personnel;
development of new solutions and technologies or enhancements to
existing solutions and technologies; market acceptance of Tremor
Video’s solutions; global economic conditions; growth of the online
video advertising market; as well as other factors detailed from
time to time in the reports Tremor Video files with the Securities
and Exchange Commission. Forward-looking statements are not
guarantees of future performance or events and investors are
cautioned not to place undue reliance on any forward-looking
statement. Furthermore, forward-looking statements speak only as of
the date on which they are made, and, except as required by law,
Tremor Video disclaims any obligation to update these
forward-looking statements to reflect future events or
circumstances.
Media:Tremor VideoMandy Robinson, 646-278-7416Corporate
Communicationsmrobinson@tremorvideo.com
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