Tremor Video Hires Director of Supply Quality
April 09 2015 - 11:15AM
Business Wire
Furthers Commitment to Quality Traffic in its
Premium Video Marketplace
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand advertising effectiveness across all
screens for the world’s leading brands and publishers, today
announced David Cooper has joined as Director of Supply Quality. He
is based in the New York office as a member of the Inventory
Management team which is overseen by Chief Operating Officer Adam
Lichstein.
In this role he is responsible for monitoring and improving the
quality of inventory across Tremor Video’s marketplace. In addition
to monitoring traffic quality, Cooper will also be responsible for
building relationships with third-party brand safety partners.
Tremor Video has long been focused on building a premium video
marketplace, providing its clients with the highest quality
environments, the most effective placements and complete
transparency around what’s working and why.
“Traffic quality and the ad viewing experience are serious
concerns for our advertising and publishing partners, and we’re
proud to bring David to the team to ensure that their needs are
met,” said Lichstein. “His experience analyzing inventory and
ensuring the integrity of online media will be a great asset to our
team.”
Cooper joins Tremor Video from Collective where he served as
Manager of Quality and Yield and was responsible for monitoring
Collective’s network of supply sources and served as an inventory
analyst. Prior to Collective, Cooper held roles in analytics at
Major League Gaming and Legion Enterprises.
He holds a Bachelor’s of Science in Business Administration from
Babson College.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Media:Tremor Video Corporate CommunicationsMandy
Robinson, 646-278-7416mrobinson@tremorvideo.com
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