Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics
March 16 2015 - 8:30AM
Business Wire
Accreditation Continues the Company’s
Leadership as a Pioneer of Viewability Standards
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand advertising effectiveness across all
screens for the world’s leading brands and publishers, today
announced it has received accreditation by the Media Rating Council
(MRC) for its measurement of viewable video ad impressions and
related viewability metrics, as well as its viewable video ad
completions. This accreditation means that the company’s
programmatic buying platform and managed service clients can now
buy and optimize on Tremor Video’s MRC-accredited viewability
statistics.
The company’s VideoHub® technology was the first to become
accredited for a video viewability metric (Average Viewability
Percentage) in May 2013. It is now accredited by the MRC for its
video viewable impression, as well as a range of other
viewability-related measures.
“As a premium video marketplace, we lead by offering the full
range of viewability metrics for buying, optimizing and measuring
this essential element through our managed and self-service
offerings,” said Bill Day, CEO of Tremor Video. “We were proud to
be the first video viewability measurer to receive
MRC accreditation for a video viewability metric in 2013, and
we’re excited to receive the MRC’s stamp of approval on our video
viewable impression measurement, as we continue to bring
transparency and effectiveness to marketers."
Tremor Video allows marketers the ability to buy and optimize
their campaigns against these now-accredited metrics, which are
available to Tremor Video’s clients in the U.S., U.K. and
Canada.
- Programmatic buys: Through
Tremor Video’s DSP, clients can choose viewability as a key
performance indicator (Viewable Impression or Viewable
Complete) and Tremor Video’s DSP automatically optimizes to that
goal.
- Guaranteed managed service ad
campaigns: Our technology guarantees clients will reach their
predetermined viewability metric when utilizing CPVI
(cost-per-viewable impression) and CPV&C (cost-per-100%
viewable and 100% complete).
The MRC is an independent non-profit industry organization whose
primary mission is to ensure valid, reliable and effective
audience-measurement services. MRC accreditation of Tremor Video’s
viewable impression measurement solution certifies that VideoHub’s
procedures and accredited metrics adhere to the Minimum Standards
for Media Rating Research published by the MRC, the IAB’s Digital
Video Ad Impression Measurement Guidelines, and the MRC’s Viewable
Impression Measurement Guidelines.
“Tremor Video once again has demonstrated its leadership and
commitment to quality and transparency through its attainment of
MRC accreditation for their viewable impression metrics,” said
George W. Ivie, Executive Director and CEO of MRC. “We congratulate
Tremor Video for meeting the rigorous standards that are required
for this achievement.”
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Media:Tremor Video Corporate CommunicationsMandy Albers,
646-278-7416malbers@tremorvideo.com
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