Varick Media Management Selects Tremor Video’s DSP as Preferred Demand Platform for Video
February 18 2015 - 8:00AM
Business Wire
Gains Access to Premium Programmatic Platform
to Optimize to Viewability and Deliver on Brand Goals
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand performance across all screens for the
world’s leading brands and publishers, today announced it has been
selected by Varick Media Management as a preferred partner to
manage clients’ premium programmatic video advertising efforts
through Tremor Video’s demand-side platform (DSP), powered by
VideoHub. Through this partnership, Varick will have access to a
sophisticated DSP focused on premium video.
“As our clients look to invest more of their advertising budgets
in video, it was crucial for us to select a partner that truly
understands the video landscape,” said Paul Rostkowski, President,
Varick. “Tremor Video has a long history of working in the premium
video space, with a particular focus on viewability, performance
and analytics, and we leverage VideoHub’s technology to access
video inventory programmatically for our clients.”
Varick represents clients of all sizes across categories,
including consumer-packaged goods and entertainment. Through Tremor
Video’s DSP, Varick is now able to leverage a single platform to
programmatically:
- balance three fundamental marketing
attributes (reach, price and performance);
- buy on one of the widest spectrums of
metrics in the industry;
- buy and optimize against Viewable
Impression or Viewable Completion;
- access deeper targeting capabilities
across a diverse premium supply; and
- ensure their ads will appear in brand
safe environments.
“Varick works with key advertisers who are quickly shifting
budgets to include more programmatic buys, and we’re proud to bring
them a solution that delivers on their premium video goals,” said
Neeraj Kochhar, Managing Director of Buy-side Platforms at Tremor
Video. “Tremor Video’s DSP is the only platform in the market
solely focused on the premium video needs of brand
advertisers.”
Tremor Video’s DSP allows advertisers and agencies to
programmatically buy video based on effectiveness, using extensive
brand performance analytics, marking the first time marketers can
demand more from programmatic buying than just reach and price. The
platform optimizes video buys across a broad spectrum of brand
marketing goals including the most basic, such as audience reach,
to more sophisticated metrics such as viewability, ad engagement,
and brand performance. Additionally, marketers can take advantage
of the Creative Express Suite capabilities where a full-service
creative team builds a highly engaging interactive “express” ad
unit in 24 hours to deliver across every video partner on a media
campaign.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors that
could cause actual results and the timing of certain events to
differ materially from those set forth in or implied by such
forward-looking statements. All statements other than statements of
historical fact are forward-looking statements, including, but not
limited to, any statements concerning anticipated benefits related
to or adoption of new products, technology or services or
enhancements to the features or functionality of Tremor Video’s
existing products, technology or services. Important factors that
could cause actual results to differ materially include: the impact
of technological development and competition; market acceptance of
Tremor Video’s products or services; design, manufacturing or
software defects; changes in client preferences or demands; changes
in industry standards and interfaces; global economic conditions;
as well as other factors detailed from time to time in the reports
Tremor Video files with the Securities and Exchange Commission.
Forward-looking statements are not guarantees of future performance
or events and investors are cautioned not to place undue reliance
on any forward-looking statement. Furthermore, forward-looking
statements speak only as of the date on which they are made, and,
except as required by law, Tremor Video disclaims any obligation to
update these forward-looking statements to reflect future events or
circumstances.
About Tremor Video, Inc.
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
About Varick Media Management
Varick provides advertisers and brands the tools to establish
connections with their customers through programmatic advertising
solutions. We deliver a brand’s message across multiple media
channels, creative formats, and inventory sources.
Our proprietary software platform, Alveo, assembles multiple
data points and activates them in real-time across addressable
media channels, allowing you to plan, buy, build, and clearly
measure your campaign’s execution.
Media:Tremor Video Corporate CommunicationsMandy Albers,
646-278-7416malbers@tremorvideo.com
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