Tremor Video Hires Mark Kalus to Lead Product Development for Demand-Side Platform
February 10 2015 - 8:00AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand performance across all screens for the
world’s leading brands and publishers, today announced Mark Kalus
has joined to lead product strategy and implementation of its
demand-side platform, which serves the needs of agencies and
trading desks. He is based in the New York office and reports to
Kelly Petersen Head of Product at Tremor Video.
“We’re excited for Mark to join the team as we take media buying
technology to the next level, across direct and auction supply
channels on any device,” said Petersen. “He’ll be solely focused on
our buy-side clients’ needs and executing a roadmap that
accelerates programmatic success for agencies and trading
desks.”
In this role, Kalus will be responsible for developing and
managing the product roadmap for media buying across all video
channels, including VideoHub DSP – the first fully transparent
video DSP to balance price, reach and performance so advertisers
can make the most of their investments.
“Tremor Video is in a fantastic position to leverage its deep
expertise as a premium video marketplace and capitalize on the
emerging opportunity of programmatic advertising,” said Kalus. “I’m
thrilled to join the team and apply my background and experience
building new products and platforms to help make Tremor Video’s DSP
the preeminent buying platform for digital video.”
Kalus comes to Tremor Video with over a decade of experience
working on data-driven digital media technology. He most recently
served as Associate Vice President of Product Management at Sizmek
where he oversaw Data and Programmatic strategy and product lines.
Prior to that he was Nielsen’s original product leader for Nielsen
Online Campaign Ratings (OCR) where he oversaw the product from its
early conception through the product launch in 2011. Kalus was also
an early employee of HookLogic, a pioneer of ecommerce search
advertising, where he oversaw product development for its ad
solutions products.
Kalus received an MBA from New York University’s Stern School of
Business and Bachelors in Business Administration from Xavier
University in Cincinnati, Ohio.
About Tremor Video, Inc.
Tremor Video (NYSE:TRMR) helps make every advertising moment
more relevant for consumers. The company’s heritage as custodians
of the most recognized advertiser and publisher brands is
built on leadership in all-screen analytics and a long-standing
commitment to transparency. Our premium video marketplace offers
the full spectrum of video ad products and services, including
premium programmatic buying and selling and analytics that connect
the two.
Tremor Video Corporate CommunicationsMandy Albers,
646-278-7416malbers@tremorvideo.com
Tremor Video, Inc. (NYSE:TRMR)
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