Tremor Video and Advertising Age/Creativity Announce Winners of Third Annual Super Creative Video Ad Challenge
November 25 2014 - 11:00AM
Business Wire
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand performance across all screens for the
world’s leading brands and publishers, Advertising Age, the leading
media brand for advertising, marketing and media news, and
Creativity, the brand world’s daily destination for the most
important and exciting creative work being done in advertising,
design and digital creativity around the globe, today announced the
winners of the Third Annual Super Creative Video Ad Challenge.
After a record number of votes, Dodge and its global digital agency
SapientNitro have won the People’s Choice Award for their 2015
Dodge Challenger campaign and Miller Lite and agency partners
Initiative and DigitasLBi have won the Judge’s Choice Award.
“I’m pleased to announce Dodge Challenger and Miller Lite as
this year’s Super Creative Super Ad Challenge winners because both
are excellent examples of what can be done with interactive mobile
video,” said Les Seifer, Creative Director at Tremor Video. “Thanks
to all who participated and helped to make this our most successful
Challenge yet.”
The contest, which ran from August through November, challenged
marketers to transform their traditional pre-roll video ads into
immersive brand experiences that inspire viewers to actively engage
with their messages. This year’s contest focused solely on mobile
video to allow marketers the ability to test the power of sight,
sound, motion and touch, through the interactive capabilities that
mobile devices allow.
Working in conjunction with Dodge’s global digital agency
SapientNitro, Tremor Video created an online advertising experience
for the Dodge Challenger that was fun, engaging, educational and
visually stunning. The People’s Choice winner executed a unit that
showcased 2015 Challenger assets for Exterior/Interior hot spots, a
vehicle colorizer, photo gallery and a vehicle 360. It led off with
the :30 Dodge Brothers "Ballroom" spot. After the spot played,
users were invited to "Explore Challenger" and it led Rich Media
OLA playing the current Dodge Challenger campaign and resolved for
users to choose any of the items listed above.
Judge’s Choice winner Miller Lite’s interactive mobile video
unit was designed to engage users through a ‘find-the-difference’
game and give them an opportunity to truly interact with the brand.
By developing an interactive in-slate game, Initiative and
DigitasLBi created a way to invite viewers to learn all about the
brew in a completely organic fashion.
"In its first two years, our contest challenged creatives to
conceive compelling creative ideas in the most challenging of
spaces--online video,” said Ann-Christine Diaz, Editor, Creativity.
“But for the third year, we leveled up the game to focus on
arguably more difficult terrain--mobile video. Judging from the
submissions we received and the winners of this year's contest, the
creative community really delivered."
Tremor Video’s in-house creative team designed and built the
units which ran on Tremor Video’s media network as well as being
featured in the contest’s gallery where visitors voted to name
Dodge as the People’s Choice Award winner. Additionally, a panel of
industry experts from Ad Age/Creativity, The Advertising Club of
New York, American Advertising Federation, Association of
National Advertisers, Interactive Advertising Bureau's Mobile
Marketing Center of Excellence, Mobile Leaders Alliance and Mobile
Marketing Association, and Tremor Video voted separately to name
Miller Lite the Judge’s Choice Winner.
Since the contest launched, hundreds of brands have tested their
creative abilities. Winners include Universal McCann for the FIAT
brand, Integer and MC Media for Blue Moon Brewing Company, Team
Detroit for Ford Mustang, and Olson for Miller Lite.
Each winning entry will receive an out-of-this-world prize
package.
About Tremor Video, Inc.
Tremor Video (NYSE:TRMR) is transforming the video
advertising experience across all screens for the world’s
leading brands. Our proprietary
technology, VideoHub®, offers advertisers and publishers
a complete programmatic solution to reach and engage consumers
while providing new insights into what drives the success of brand
advertising performance across multiple devices. Tremor Video is
based in New York with offices throughout the US and across the
globe. For more information,
visit tremorvideo.com and find Tremor Video
on Twitter, Facebook and LinkedIn.
Tremor Video Corporate CommunicationsMandy Albers,
646-278-7416malbers@tremorvideo.com
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