Tremor Video Partners with Leading Demand Partners to Increase Yield for Publishers

Programmatic Integrations Provide Advertisers with New Supply and Publishers with Broader Range of Resources to Monetize their Content

Tremor Video, (NYSE:TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced it has partnered with leading programmatic demand partners to provide our advertiser clients with new ways to access premium content and audiences, while offering publishers with additional purchasing interest in their video inventory. These partners include Google DoubleClick Bid Manager, Rocket Fuel, TubeMogul, Turn, Videology, IgnitionOne, and DataXu.

“We are delighted to partner with these companies, which work with leading advertisers looking to engage audiences on premium web destinations. We’re also excited to bring this additional demand to our publishing partners as they look to increase their yield,” said Greg Smith, Vice President, Programmatic. “We are focused on providing our publishers with the strongest demand and enabling our agency and trading desk partners to programmatically buy our video inventory.”

With eMarketer’s accelerating estimates on the shift towards digital video – with estimates for the 2016 US video spend increasing for the second time since December – Tremor Video continues to deepen its relationships with publishers while at the same time extend these relationships to encompass all of our programmatic solutions.

Demand from these partnerships has been integrated into Tremor Video’s patented technology, VideoHub®, which allows the completion of any transaction between an advertiser and a publisher. In addition to providing open exchange real-time bidding (RTB) capabilities as governed by the IAB’s Open RTB Spec 2.2, these partners will have access to select Tremor Video inventory through private marketplaces in the U.S., U.K. and Canada.

“Programmatic is driving new ways advertisers can access the content where their target audiences are engaging,” said Mark Balabanian, VP Business & Corporate Development, at Turn. “Integrating Tremor Video into the Turn Platform expands Turn's partner ecosystem with additional inventory for brands to reach consumers across their connected devices.”

"As a buy-side software that streamlines the buying of video ads across screens, TubeMogul strives to connect with every transparent inventory source,” said Keith Eadie Chief Marketing Officer at TubeMogul. “We are pleased to offer clients of our software the option to buy Tremor Video’s open and private exchange inventory."

About Tremor Video

Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Forward Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new offerings or enhancements to the features or functionality of Tremor Video’s current offerings, or the growth or adoption of Tremor Video’s solutions or the market in which it operates. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; development of new solutions and technologies or enhancements to existing solutions and technologies; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Tremor Video Corporate CommunicationsMandy Albers, 646-278-7416malbers@tremorvideo.com

Tremor Video, Inc. (NYSE:TRMR)
Historical Stock Chart
From May 2024 to Jun 2024