Tremor Video and Ad Age/Creativity Challenge the Industry to Take Mobile Video to the Next Level
August 19 2014 - 10:00AM
Business Wire
Brands Invited to Explore the Uncharted
Territory of Engaging Creativity
Tremor Video, Inc. (NYSE:TRMR), an advertising technology
company elevating brand performance across all screens for the
world’s leading brands and publishers, Advertising Age, the leading
media brand for advertising, marketing and media news, and
Creativity, the brand world’s daily destination for the most
important and exciting creative work being done in advertising,
design and digital creativity around the globe, today announced the
official launch of the Third Annual Super Creative Video Ad
Challenge. The contest, which runs through November, challenges
marketers to transform their traditional pre-roll video ads into
immersive brand experiences that inspire viewers to actively engage
with their messages. This year’s contest will focus solely on
mobile video to allow marketers the ability to test the power of
sight, sound, motion and touch, through the interactive
capabilities that mobile devices allow.
“For two years this contest has challenged creatives to come up
with moving, impactful ideas for a platform not typically
associated with innovation,” said Ann-Christine Diaz, Editor,
Creativity. “This year, we’re testing them even further by asking
them to create attention-grabbing work for an even more challenging
space – mobile advertising.”
Since the contest launched, hundreds of brands have tested their
creative abilities. Winners include Universal McCann for the FIAT
brand, Integer and MC Media for Blue Moon Brewing Company, Team
Detroit for Ford Mustang, and Olson for Miller Lite.
“Interactive mobile video provides a more engaging experience
for consumers and better results for marketers, but creating it can
be tough with limited resources,” said David Sanderson, Senior
Director, Creative Strategy, Tremor Video. “Utilizing the
interactive options supported by the mobile medium can add
tremendously to the already incredible power of sight, sound, and
motion offered by video. We want to shine a light on those who are
pushing the envelope of mobile video advertising, while also
offering advertisers a no-risk, no-cost opportunity to create
interactive mobile video ads.”
This year supporting partners include The Advertising Club of
New York, American Advertising Federation, Association of National
Advertisers, Interactive Advertising Bureau's Mobile Marketing
Center of Excellence, Mobile Leaders Alliance and Mobile Marketing
Association.
The contest is open to any brand or advertiser that would like
to experience the power of interactive mobile video. Qualified
entries will have the opportunity to work with Tremor Video’s
Creative Services team, at no charge, to convert their existing :15
or :30 pre-roll video ads into a Tremor Video Interactive Mobile
Video format. Additionally, any brand or advertiser with
pre-existing interactive mobile video ad units is also invited to
enter.
Entrants that work with the Tremor Video Creative Services team
to build new units may have the opportunity to run a short flight
on the Tremor Video media network, and all qualified entries will
be placed in the contest’s gallery where visitors will vote on
their super creative power, and name a People’s Choice Winner.
Additionally, a panel of industry experts will vote separately to
name a Judge’s Choice Winner. Each winning entry will receive an
out-of-this-world prize package.
To enter visit http://superadchallenge.com.
About Tremor Video, Inc.
Tremor Video (NYSE:TRMR) is transforming the video
advertising experience across all screens for the world’s
leading brands. Our proprietary
technology, VideoHub®, offers advertisers and publishers
a complete programmatic solution to reach and engage consumers
while providing new insights into what drives the success of brand
advertising performance across multiple devices. Tremor Video is
based in New York with offices throughout the US and across the
globe. For more information,
visit tremorvideo.com and find Tremor Video
on Twitter, Facebook and LinkedIn.
Tremor Video, Inc.Mandy Albers, 646-278-7416Corporate
Communicationsmalbers@tremorvideo.com
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