NEW YORK, May 29, 2020 /PRNewswire/ -- Leading global
communications consultancy Ketchum and Pantene were awarded
overall best in show at the PRWeek Global Awards, held
virtually last week on Twitter. Pantene's "Suéltate El Pelo (Let
Your Hair Down)," supported by Ketchum's office in Brazil as part of MMK+, was named Global
Campaign of the Year in addition to winning Latin American Campaign
of the Year. Ketchum (including MMK+ and Emanate) won a total of 10
PRWeek Global Awards and one High Commendation for work on
behalf of its clients.
The Pantene campaign was brought to life with its extensive
research behind Latin American women's unifying effort of
empowerment and their belief that hair is their most powerful
beauty asset. The campaign's creation strategically used these two
components to communicate an empowering message to engage the
brand's target audience.
"It's incredibly meaningful to see our work recognized on a
global stage during this time of adversity, and it reaffirms the
value of communication in a world seeking connection," said
Barri Rafferty, partner, president
and CEO of Ketchum. "I'm grateful for the valued partnerships we
have with our clients, who continuously place their trust in us to
take risks and explore creative ways to build and nurture
relationships with their stakeholders."
Ketchum and its clients won awards in the following
categories:
GLOBAL CAMPAIGN OF THE YEAR
"Suéltate
El Pelo (Let Your Hair Down)"
P&G's Pantene with MMK+ (Ketchum) and Grey
BEST EUROPEAN CAMPAIGN (OUTSIDE
U.K.)
"BURGER KING Deutschland's Spoiler WHOPPER"
Burger King with Emanate and Grabarz & Partner
BEST GLOBAL CITIZENSHIP CAMPAIGN
"We
Believe"
Gillette with MMK+ (Ketchum) and Grey
BEST GLOBAL CONTENT
"We Believe"
Gillette with MMK+ (Ketchum) and Grey
BEST GLOBAL CREATIVE IDEA
"First
Shave"
Gillette with MMK+ (Ketchum and Porter
Novelli) and Grey
BEST GLOBAL EVENT ACTIVATION
"Seizing
the Moment to Inform a Nation About Epilepsy"
UCB with Ketchum
BEST HEALTHCARE CAMPAIGN
"'Life Lolli'
– The First Lollipop That Can Save Lives"
Bone Marrow Donor Center of the University Hospital Düsseldorf
(KMSZ) with Ketchum, BBDO Group Germany, Peter Schmidt
Group, Fuse and OMG
BEST INFLUENCER MARKETING CAMPAIGN
"'Life Lolli' – The First Lollipop That Can Save Lives"
Bone Marrow Donor Center of the University Hospital Düsseldorf
(KMSZ) with Ketchum, BBDO Group Germany, Peter Schmidt
Group, Fuse and OMG
BEST LATIN AMERICAN CAMPAIGN
"Suéltate
El Pelo (Let Your Hair Down)"
P&G's Pantene with MMK+ (Ketchum) and Grey
BEST PUBLIC SECTOR CAMPAIGN
"'Life
Lolli' – The First Lollipop That Can Save Lives"
Bone Marrow Donor Center of the University Hospital Düsseldorf
(KMSZ) with Ketchum, BBDO Group Germany, Peter Schmidt
Group, Fuse and OMG
In addition, Essity's Libresse brand and Ketchum (with AMV BBDO
and Somesuch & Co.) received the Highly Commended designation
for Best European Campaign for "Viva La Vulva."
The PRWeek Global Awards honor transformative work that
demonstrates the highest standards across regions and territories,
as well as the best teams, individuals and activations in the
distinct markets of Asia-Pacific,
Latin America, the Middle East and Europe.
These awards follow a series of major award wins in recent
months including Ketchum and Wendy's winning the Platinum SABRE for
Best In Show at the In2 SABRE Awards, being named PRovoke's
Global Creative Agency of the Year, and becoming the most-awarded
PR firm in the 2019 Cannes Lions Festival with 29 Cannes Lions.
About Ketchum
The winner of 105 Cannes Lions and
PRovoke's Global Creative Agency of the Year, Ketchum is the
most creatively awarded firm in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom
Public Relations Group is part of the DAS Group of Companies, a
division of Omnicom Group Inc. (NYSE: OMC) that includes more
than 200 companies in a wide range of marketing disciplines
including advertising, public relations, healthcare, customer
relationship management, events, promotional marketing, branding
and research.
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SOURCE Ketchum