FORT LAUDERDALE, FL.,
May 11, 2021 /PRNewswire/ --
AutoNation, Inc. (NYSE: AN), AutoNation, America's
largest and most admired automotive retailer, today announced
that it has the most 4 and 5 star reviews, all-time, of any
automotive dealer group, public or private, according to
Reputation.
AutoNation first partnered with Reputation in 2014 to begin its
review solicitation strategies. In 2014, AutoNation had 24,000
reviews in that 12-month period. AutoNation now receives over
100,000 reviews each year with nearly 90% being 4 and 5 star.
"The Customer experience is a major focus for AutoNation. We
want to ensure that each Customer has a peerless experience. We've
sold over 13,000,000 vehicles and serviced nearly 100,000,000
vehicles for highly satisfied Customers, and we just keep
counting," said Marc Cannon,
AutoNation's Executive Vice President and Chief Customer Experience
Officer.
According to Reputation, companies are no longer selling to a
passive audience online, but rather engaging with consumers on
social networks and various directory sites. It's become more
critical than ever for businesses to be transparent with consumers,
which means that they not only open themselves up to feedback but
also encourage it.
"Reviews are valuable tools for Customers, creating online word
of mouth and sharing with other potential Customers what kind of
experiences they can expect. We take pride in our reputation and
strive not only to meet but exceed the expectations of our
Customers each and every time," said Nick
Oliver, General Manager, AutoNation Toyota Winter Park.
"Today, 95% of vehicle buyers use digital sources to conduct
car-buying research, and they're looking to rankings, ratings, and
reviews to help them decide where to shop for a vehicle," said
Joe Fuca, CEO of
Reputation.
About AutoNation, Inc.
AutoNation, America's largest and most recognized automotive
retailer, is transforming the automotive industry through its bold
leadership, innovation, and comprehensive brand extensions. As of
March 31, 2021, AutoNation owned and
operated 315 locations from coast to coast. AutoNation has sold
over 13 million vehicles, the first automotive retailer to reach
this milestone. AutoNation's success is driven by a commitment to
delivering a peerless experience through Customer-focused sales and
service processes. Since 2013, AutoNation has raised over
$26 million to drive out cancer,
create awareness, and support critical research through its DRIVE
PINK initiative, which was officially branded in 2015.
Please visit www.autonation.com, investors.autonation.com,
www.twitter.com/CEOMikeJackson, and www.twitter.com/AutoNation,
where AutoNation discloses additional information about the
Company, its business, and its results of operations. Please also
visit www.autonationdrive.com, AutoNation's automotive blog, for
information regarding the AutoNation community, the automotive
industry, and current automotive news and trends.
About Reputation
Reputation (formerly Reputation.com), creator of the Reputation
Experience Management category, is changing the way companies
gather and act on customer feedback to drive decision making and
enhance Customer Experience (CX) programs. Reputation's
interaction-to-action platform translates vast amounts of solicited
and unsolicited feedback data into prescriptive insights that
companies use to learn from and grow. Thousands of global
organizations rely on the patented algorithms behind Reputation
Score X™ to provide a reliable index of brand performance in order
to make targeted business improvements. Backed by Bessemer Ventures
and Kleiner Perkins, and trusted by
over 250 integration partners, including Google, Facebook,
Salesforce, J.D. Power, Amazon and Web.com, Reputation turns
feedback into the fuel to grow businesses around the world. Visit
reputation.com to learn more.
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SOURCE AutoNation, Inc.