New Blue’s Clues & You! Movie to Begin
Production this Summer
Net Also Marks Milestone Anniversary with
Save the Children Prosocial Partnership, TV Tentpole Event,
Exclusive Consumer Products Programs and More
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Nickelodeon is commemorating
25 years of its groundbreaking animated series Blue’s Clues
with the greenlight of a
brand-new, original movie and an array of anniversary initiatives
across multiple platforms. Celebrating one of the most iconic
preschool series of all time, which launched on Sept. 8, 1996, the
milestone anniversary will also be marked by a multitiered
partnership with global nonprofit organization Save the Children, a
TV tentpole event, a one-of-a-kind nostalgia-driven music video,
exclusive consumer products
programs and more, kicking off this summer.
As part of the anniversary celebration, Nickelodeon has greenlit
a Blue’s Clues & You! movie that will follow Josh and Blue as
they head to New York City to audition for a big Broadway musical.
Matt Stawski (Side Effects) is onboard as director of the original
as-yet-untitled movie, with writing by Angela C. Santomero (Blue’s
Clues franchise, Daniel Tiger’s Neighborhood) and Liz Maccie
(Siren, Foxglove). Darlene Caamaño Loquet, Senior Vice President of
Nickelodeon Movies, will oversee the production on the film.
Nickelodeon Animation Studio will commence production on the movie
this summer, with additional details to be announced at a later
date.
“Blue’s Clues is hands down one of the most successful and
critically acclaimed preschool TV shows in history, and we’re so
proud that Nickelodeon has been its home for the last 25 years,”
said Ramsey Naito, President, Nickelodeon Animation. “The series’
creativity, interactivity and inclusivity has stood the test of
time and we are continuing to empower, challenge, and build the
self-esteem of a new generation of preschoolers with a brand-new
Blue’s Clues & You! movie and multiple upcoming seasons of the
series in our Animation Studio pipeline.”
Nickelodeon has also expanded its partnership with Save the
Children, the national leader in helping children prepare for and
succeed in school across rural America. Blue’s Clues & You!
will help the nonprofit provide learning opportunities and
education materials to kids and families in the U.S. through its
early childhood education programs.
In addition, Blue’s Clues & You! is featured in Save the
Children’s 100 Days of Reading Campaign this summer, with content
integration across platforms and on-the-ground activations through
the 100 Days of Reading Bus Tour – which is providing fun learning
activities and essential education resources to 20,000 children and
families. Save the Children will also be Nickelodeon’s prosocial
partner for the net’s second annual “Blue Friday,” a day of giving
and learning. “Blue Friday” is an initiative that centers around
supporting early learning opportunities for kids in need this
holiday season. Across America and around the world, Save the
Children gives children a healthy start in life, the opportunity to
learn and protection from harm. For over 100 years, the nonprofit
has been committed to addressing children’s unique and unmet needs,
working to ensure they thrive as learners and in life.
Additional Blue’s Clues 25th anniversary highlights include:
- Two special TV events this fall:
- Blue’s Clues & You! “It’s YOUR birthday!” tentpole
premiering Friday, Sept. 17, at 11 a.m. (ET/PT). In the episode,
it’s time to make a wish and blow out the candles, because Blue and
her friends are celebrating the birthday of the viewer at home. DJ
Slip is spinning the tracks, Mr. Salt and Mrs. Pepper are baking up
a cake, and everyone is playing Blue's Clues to figure out what
game Blue wants to play at the party. To celebrate the big day,
Blue and her friends play 'Pin the Tail on the Puppy' and skidoo to
Birthday World to gather prizes to fill a birthday piñata.
- Blue’s Clues & You! "Our New Neighbor," premiering Friday,
Oct. 1, at 11 a.m. (ET/PT) and featuring the return of classic
fan-favorite character Periwinkle. Josh and Blue play Blue’s Clues
to figure out how they can help Periwinkle feel welcome and learn
more about their new kitten neighbor along the way, helping him
unpack and even skidooing to his old neighborhood to retrieve his
missing stuffie.
- An original 25th anniversary nostalgia-driven music video
featuring Blue’s Clues & You! star Josh Dela Cruz and former
Blue’s Clues hosts, Donovan Patton and Steve Burns, alongside
real-life fans from various generations who grew up on the series.
Burns also serves as director of the video.
- A limited-time, dedicated “Bluetique” at FAO Schwarz’s NYC
flagship location in Rockefeller Plaza. For the month of August,
the exclusive shop will feature the latest products while
showcasing archival Blues Clue's memorabilia, such as Steve’s
original rugby shirt, the original Handy Dandy Notebook and
more.
- Launch of the first half of season one (12 episodes) of Blues
Clues & You! and the fifth and sixth seasons (40 episodes) of
Blue’s Clues on Paramount+ beginning September, joining the first
four seasons of Blue’s Clues and seasons one and two of the
live-action spin-off Blue’s Room.
- Over 20 original learning games, ebooks, and interactive
episodes available on Noggin, Nickelodeon’s interactive learning
service for preschoolers, where kids can learn and play along with
Josh and Blue.
- An all-day Blue’s Clues marathon on Wednesday, Sept. 8, on the
Nick Jr. Pluto TV channel.
- A new assortment of consumer products inspired by Blue’s Clues
& You!, spanning toy, home goods, accessories, DVD and party
goods will be available beginning this summer, including a
brand-new line of educational toys from Melissa & Doug.
- Blue’s Clues & You! elements featured at the Nickelodeon
Hotels & Resorts opening this summer in Riviera Maya,
including: Blue character meet and greets; sculpture in the Aqua
Nick water park; themed merchandise; and various graphics
throughout the property. Blue character appearances will also be
introduced at the Nickelodeon Hotels & Resorts Punta Cana.
Blue’s Clues & You! is produced by Nickelodeon Animation
Studio in Burbank, Calif., and 9 Story Media Group’s Creative
Affairs division and its animation studio Brown Bag Films.
Production for Nickelodeon is overseen by Eryk Casemiro, Senior
Vice President, Nickelodeon Preschool. Sarah Landy serves as
Nickelodeon’s Executive in Charge of Production for the series.
With critical praise
from educators, parents, and preschoolers, Blue’s Clues has generated an enormous global fanbase over
the years in over 160 countries and more than 20 languages. The
legacy and lasting impact of the series continues with the remake
Blue’s Clues & You! which was recently picked up for a fourth
season and nominated for two Daytime Emmy Awards in the categories
of “Outstanding Writing Team for a Preschool, Children’s or Family
Viewing Program” and “Outstanding Directing Team for a Preschool,
Children’s or Family Viewing Program.”
Blue’s Clues & You! has a new generation of preschoolers
searching for clues with beloved puppy Blue and new live-action
host Josh (Josh Dela Cruz). The series features new CG-animation
for Blue and Magenta, brand-new elements and refreshed iconic items
from the original series including an updated Handy Dandy Notebook
equipped with smartphone technology and the return of fan-favorite
characters. Blue’s Clues & You!, produced by Nickelodeon
Animation Studio in Burbank, Calif., is currently in its second
season, airing weekdays at 11 a.m. (ET/PT) on Nickelodeon.
The original Blue’s Clues series launched in Sept. 8, 1996 and
ran for six groundbreaking seasons. Created by Traci Paige Johnson,
Todd Kessler, and Angela C. Santomero, Blue’s Clues drew acclaim
and high ratings for its unique interactivity that helped change
the way kids watch television and has remained one of the most
popular preschool shows of all time. The landmark series also
raised the bar in preschool television by exploring advanced
subject matter such as sign language, geography, physics, emotions,
and anatomy.
About Save the Children
Save the Children believes every child deserves a future. Since
our founding more than 100 years ago, we’ve changed the lives of
more than 1 billion children. In the United States and around the
world, we give children a healthy start in life, the opportunity to
learn and protection from harm. We do whatever it takes for
children – every day and in times of crisis – transforming their
lives and the future we share. Follow us on Facebook, Instagram,
Twitter and YouTube.
About Nickelodeon
Nickelodeon, now in its 42nd year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The brand
includes television programming and production in the United States
and around the world, plus consumer products, digital, location
based experiences, publishing and feature films. For more
information or artwork, visit http://www.nickpress.com. Nickelodeon
and all related titles, characters and logos are trademarks of
ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
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version on businesswire.com: https://www.businesswire.com/news/home/20210712005649/en/
Nickelodeon Press Contacts: Maggie Wang
Maggie.Wang@nick.com Tiffany Chao Tiffany.Chao@nick.com
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