Vera Bradley Launches First-Ever Toy Story Collection in Collaboration With Disney and Pixar
October 24 2023 - 9:00AM
Vera Bradley, Inc. (Nasdaq: VRA) today announced
that Vera Bradley, its iconic American bag and luggage
lifestyle brand, has collaborated with Disney and Pixar to launch
its first-ever collection inspired by the beloved Toy Story
franchise.
Celebrating the magic of childhood, friendship
and adventure with more than 60 lighthearted styles made especially
for new adventures with special friends, the Pixar | Vera Bradley
Toy Story Collection includes four new patterns—Andy’s Room,
Festive Toy Story, Toy Chest, and Toy Story Sketch—featuring
Pixar’s Woody, Buzz Lightyear and the entire Pixar Toy Story
gang.
“The Vera Bradley brand came to life more than
40 years ago thanks to the friendship of co-founders Barbara
Bradley Baekgaard and Patricia R. Miller, so we are especially
excited to celebrate the power of friendship with our new Pixar |
Vera Bradley Toy Story Collection,” noted Alison Hiatt, CMO of Vera
Bradley, Inc. “Fans of the Disney and Pixar Toy Story franchise are
sure to love the colorful, fun and festive patterns and embroidered
motifs featuring their favorite Toy Story characters.”
Pixar | Vera Bradley Toy Story Collection styles
range in price from $15 to $160 and are perfect for holiday
gift-giving. Shop the collection now in Vera Bradley Full Line
Stores, participating Vera Bradley retailers and online at
www.verabradley.com/disney. Follow @verabradley for updates and to
learn more.
ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a
leading designer of women’s handbags, luggage and other travel
items, fashion and home accessories, and unique gifts. Founded in
1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller,
the brand is known for its innovative designs, iconic patterns, and
brilliant colors that inspire and connect women unlike any other
brand in the global marketplace. Visit www.verabradley.com and
follow @verabradley to learn more.
CONTACTS |
|
877-708-VERA (8372)Mediacontact@verabradley.com |
Hunter PR for Vera Bradleyverabradley@hunterpr.com |
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/75381a18-3e7f-4352-809d-ca5fca8580cd
https://www.globenewswire.com/NewsRoom/AttachmentNg/21038911-95b1-49fd-86e1-613d24b9f69c
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