TechTarget Wins Two 2023 SIIA CODiE Awards for Marketing and Sales Excellence
June 22 2023 - 12:20PM
Business Wire
Priority Engine, the Company’s leading purchase intent insight
platform, recognized for quality and innovation for 6th straight
year
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced that
its Priority Engine™ platform won (2) 2023 SIIA CODiE™ Awards in
the Best Sales & Marketing Intelligence Solution and Best
Marketing Solution categories. The prestigious CODiE Awards, hosted
by the Software & Information Industry Association (SIIA),
recognize the companies producing the most innovative business
technology products across the country, and around the world.
TechTarget’s Priority Engine previously won the Best Sales &
Marketing Intelligence Solution award in 2019 and 2021 and has been
named a CODiE finalist or winner in the category for 6 consecutive
years. This is the Company’s first award in the Best Marketing
Solution category.
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TechTarget Priority Engine™, the
Company's purchase intent data and insights platform, won (2) 2023
SIIA CODiE Awards in the Best Sales & Marketing Intelligence
Solution and Best Marketing Solution categories. (Graphic: Business
Wire)
TechTarget’s Priority Engine, the industry’s only opt-in,
Prospect-Level IntentTM intelligence platform, gives technology
sales and marketing professionals direct access to the most active
accounts and prospects researching technologies that their
companies provide.
Recently named a Leader in The Forrester WaveTM: B2B Intent Data
Providers, Q2 2023, TechTarget’s proprietary purchase intent data
is uniquely powerful because of how it is made and how it is
delivered to B2B tech marketers and sales professionals. The
actionable insights within the Priority Engine platform are
available because of the depth of original decision-support content
spanning thousands of unique IT topics across TechTarget’s network
of 150 enterprise technology-specific websites. Because our content
is built to aid decision-making during buyer's journeys, our data
enables client marketing and sales teams to precisely target the
right people in active buying centers in the most relevant context
possible. Our customer success is further bolstered by our robust
suite of marketing, sales engagement and go-to-market services.
“We are very proud to again be recognized by SIIA’s CODiE Awards
for our leadership in sales and marketing,” said Michael Cotoia,
CEO, TechTarget. “In today’s challenging macro environment, our
clients need the right tools and accurate data to identify and
pursue opportunities quickly. We provide modern sellers &
marketers with precision intent data and services to engage buyers,
and the actionable insights to convert opportunities to real
pipeline.”
The SIIA CODiE Awards have been recognizing product excellence
for nearly 40 years and are the industry’s only peer-reviewed
awards program. More than 50 awards were given this year for
products and services deployed specifically for B2B software,
information and media companies. TechTarget joins other important
companies recognized at this year’s awards such as Workday,
NETSCOUT, HCLTech, Wolters Kluwer and more.
“The 2023 Business Technology CODiE Award Winners maintain the
vital legacy of the CODiEs in spotlighting the best and most
impactful apps, services and products serving the business tech
market,” said SIIA President Chris Mohr. “We are so proud to
recognize this year’s honorees – the best of the best!”
For more information about Priority Engine, visit
TechTarget.com/Priority-Engine.
About the CODiE Awards
The SIIA CODiE Awards is the only peer-reviewed program to
showcase business and education technology’s finest products and
services. Since 1986, thousands of products, services and solutions
have been recognized for achieving excellence. For more
information, visit siia.net/CODiE.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Prospect-Level Intent are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
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Media Inquiries Garrett Mann Senior Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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