TechTarget to Speak at Forrester B2B Summit with SolarWinds on Maximizing Revenue Creation with Intent Data
June 01 2023 - 2:54PM
Business Wire
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and services today announced that
it will be presenting a case study with SolarWinds live at
Forrester B2B Summit – “From Click to Close: Optimize Revenue with
Intent”. Led by Mary Beth Labuda, Global Head of Digital Tech and
Performance Marketing, SolarWinds and John Steinert, Chief
Marketing Officer, TechTarget, this session profiles how SolarWinds
is maximizing revenue creation leveraging intent data and how they
are driving stronger outcomes with TechTarget’s support. Attendees
will learn how SolarWinds builds marketing capabilities for the
future while maintaining current velocity by refining its ICPs
across a complex solution set, capitalizing on omnichannel
orchestration, driving go-to-market team alignment and more. The
Case Study will be live on Monday, June 5, at 2:50pm CT in Hilton
Salon K at the Austin Convention Center.
“Many enterprise technology companies struggle with sourcing the
right intent data for their objectives and then fully activating it
to maximize the value that’s there for their company,” said John
Steinert, Chief Marketing Officer, TechTarget. “We’re excited to
present this Case Study with SolarWinds at Forrester B2B Summit. By
helping technology marketing and sales practitioners learn from one
of their peers, more tech companies will understand the critical
contextual connections between the audiences they seek and the data
that comes directly from very granular decision support content.
This session will help more teams successfully take advantage of
the unique value available from prospect-level intent data at
multiple points within their own GTM.”
Learn more about the Case Study session here.
TechTarget was recently named a Leader in The Forrester WaveTM:
B2B Intent Providers Q2 2023. Its proprietary purchase intent data
is uniquely powerful because of how it is made and how it is
delivered to B2B tech marketers and sales professionals. The
actionable insights within the TechTarget Priority Engine intent
platform are available because of the depth of original
decision-support content spanning thousands of unique IT topics
across TechTarget’s network of 150 enterprise technology-specific
websites. Because our content is built to aid decision making
during buyer's journeys, our data enables clients to precisely
target and engage our audience of active buyers in the most
relevant context possible.
The Forrester B2B Summit is the go-to event that professionals
trust to deliver the information and insight they need to make
bolder, smarter decisions and is being held in-person June 5–7 in
Austin, Texas as well as virtually. TechTarget will be meeting with
customers and prospects at booth #416 in the Event Marketplace. To
understand how to connect with us at the event, click here.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across 150 highly targeted
technology-specific websites and more than 1,000 channels,
TechTarget attracts and nurtures communities of technology buyers
researching their companies’ information technology needs. By
understanding these buyers’ content consumption behaviors,
TechTarget creates the purchase intent insights that fuel efficient
and effective marketing and sales activities for clients around the
world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, Singapore and Sydney. For more information, visit
techtarget.com and follow us on LinkedIn.
(C) 2023 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
and Prospect-Level Intent are trademarks of TechTarget. All other
trademarks are the property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230601006001/en/
Media Inquiries Garrett Mann Senior Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From May 2024 to Jun 2024
Tech Target (NASDAQ:TTGT)
Historical Stock Chart
From Jun 2023 to Jun 2024