TechTarget Archer Awards Recognize APAC’s Best in Data-Driven Marketing and Sales
September 13 2022 - 12:03AM
Business Wire
Seven regional winners are all leveraging intent data to drive
breakthrough digital results
TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B
technology purchase intent data and marketing services, recognized
exceptional technology marketing and sales leaders across Asia
Pacific (APAC) in its 2022 Archer Awards.
All the award recipients are running innovative digital
marketing and sales programs across the region, all fueled by
intent data.
“Even at a time when some face-to-face activities have
re-entered the marketing mix, these companies understand that most
pre-purchase research is happening online and independent of tech
vendors,” said Michael Cotoia, CEO, TechTarget. “They are
leveraging intent data to identify and reach the right accounts,
engage buying teams earlier and set their sales teams up to close
deals faster.”
This is the fourth consecutive year that TechTarget has shined
the spotlight on industry accomplishments in APAC as part of its
global Archer Awards program.
“While their programs are different, the winners share an
understanding that data is the most powerful way to deliver
breakthrough results and maintain a powerful edge for their
organizations in a highly competitive market,” said Jon Panker,
Managing Director APAC, TechTarget. “We are extremely proud to
recognize and celebrate their incredible achievements.”
2022 Archer Award APAC Winners
- Digital Marketer of the Year – Molita Coelho, Head of
Field Marketing APJ, Okta
- Digital Team of the Year – Red Hat Demand Center
APAC
- Priority EngineTM Marketing Team of the Year –
SoftIron
- Priority Engine Sales Team of the Year – CrowdStrike
APJ
- Best Account-Based Marketing Program – DataStax
APAC
- Best Demand Generation Program – SAP Southeast Asia
- Best Thought Leadership Program – AWS APAC
To learn more about TechTarget customer success, visit
https://www.techtarget.com/customer-success/.
About the Archer Awards
TechTarget developed the Archer Awards to annually recognize
innovative customers: sales and marketing leaders who demonstrate
data-driven excellence and are driving remarkable results in
partnership with TechTarget. In its fourth year, the Archer Awards
program recognizes customers in North America, EMEA and APAC.
About TechTarget
TechTarget (Nasdaq: TTGT) is the global leader in purchase
intent-driven marketing and sales services that deliver business
impact for enterprise technology companies. By creating abundant,
high-quality editorial content across more than 150 highly targeted
technology-specific websites and 1,125 channels, TechTarget
attracts and nurtures communities of technology buyers researching
their companies’ information technology needs. By understanding
these buyers’ content consumption behaviors, TechTarget creates the
purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, New York,
Paris, San Francisco, Singapore and Sydney. For more information,
visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2022 TechTarget, Inc. All rights reserved. TechTarget and
the TechTarget logo are registered trademarks and Priority Engine
is a trademark of TechTarget. All other trademarks are the property
of their respective owners.
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Media Inquiries Garrett Mann Senior Director of Corporate
Communications TechTarget, Inc. 617-431-9371
gmann@techtarget.com
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