ESPN Delivers Winter X Games 10 in SRS Circle Surround Over the Air and to Apple iTunes Users
January 31 2006 - 7:30AM
PR Newswire (US)
Viewers Can Dock Their iPod to any SRS TruSurround XT Enabled
Television or SRS Circle Surround Enabled Home Theater for an
Immersive Surround Experience SANTA ANA, Calif., Jan. 31
/PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), a leading
provider of audio technology solutions, announced today that for
the fourth year in a row, ESPN, ESPN 2 and ABC are broadcasting the
Winter X Games 10 in SRS Circle Surround(R). The Winter X Games 10,
which run from January 28 through January 31, will feature 15 hours
of live programming in SRS Circle Surround. Millions of fans will
have the opportunity to enjoy their favorite X Games events through
any surround-capable home theater system. Also, for the first time
ever, ESPN will make the "Best of The X Games," in SRS Circle
Surround, available for download through Apple's iTunes(R) Music
Store. Viewers can then dock their iPod(R) to any SRS
TruSurround(R) XT enabled television or any SRS Circle Surround
enabled home theater system to enjoy the X Games in immersive
surround sound any time they choose. "Our historical strength in
broadcasting and on televisions is now reaching a new audience
through digital distribution," said Mike Canevaro, senior director
of product line marketing at SRS Labs. "ESPN's continual innovation
in leveraging new content mediums perfectly matches our objective
to enable the best possible sound experience on every consumer
device." "Even though I don't have cable, this weekend I was able
to download the Day 1 highlights to my iPod and dock it to my
Samsung HDTV with SRS TruSurround XT," said David Frerichs,
executive vice president of strategic marketing and corporate
development at SRS Labs. "The result was amazing, I really felt
like I was at the starting gate in Aspen!" About SRS Circle
Surround Radio and television stations across the world use SRS
Circle Surround encoding technology to deliver full-bandwidth 6.1
channel surround sound content over any stereo transmission path.
SRS Circle Surround encoded signals are compatible with mono,
stereo, LCRS, and SRS Circle Surround decoders. When decoded with
Circle Surround II, the listener hears the complete multichannel
mix. SRS Circle Surround decoders also enhance dialog clarity and
shape a maximized bass response with sculpted filters and driver
physics to go beyond the low frequency limitations of speakers and
headphones. Broadcasters using SRS Circle Surround include ABC,
CBS, CBN, NBC, ESPN, ESPN HD, FOX, MBS (Japan), GAORA (Japan), FM
Tokyo (Japan), Swedish Television (Sweden), Guang Dong Radio
(China), CNR (China) and many others. Manufacturers such as Delphi,
Fujitsu Ten, Honda, JVC, Kenwood, Marantz, Motorola, Panasonic,
Pioneer, Toyota, and Yamaha feature SRS Circle Surround or SRS
Circle Surround Auto in their products. For more information on SRS
technologies, visit http://www.srslabs.com/. To license SRS
technologies contact . About SRS Labs, Inc. SRS Labs is a
recognized leader in the advancement of audio and voice technology.
The company works with the world's top manufacturers to provide a
richer entertainment experience through patented sound techniques.
SRS Labs' technologies can be heard through products ranging from
televisions, LCD and plasma monitors, cell phones, MP3 players, car
audio systems, and notebook and desktop computers. The company also
offers hardware and software tools to professionals and consumers
for the creation, production and broadcast of content featuring SRS
Labs' technologies. Valence Technologies Limited, a Hong-Kong based
subsidiary of SRS Labs, is a semiconductor company that designs and
sells custom ASICs and standard ICs to leading manufacturers
worldwide. Based in Santa Ana, Calif., the company also has
licensing representation in Hong Kong, Japan, Europe, and Korea.
For more information about SRS Labs, Inc. please visit
http://www.srslabs.com/. The information on the aforementioned
website is not incorporated by reference into this press release.
Except for historical information contained in this release,
statements in this release, including those by Mr. Canevaro and Mr.
Frerichs may constitute forward-looking statements regarding our
assumptions, projections, expectations, targets, intentions or
beliefs about future events that are based on management's belief,
as well as assumptions made by, and information currently available
to, management. While the Company believes that its expectations
are based upon reasonable assumptions, there can be no assurances
that the Company's goals and strategy will be realized. Numerous
factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially
from those expressed in forward-looking statements made by or on
behalf of the Company. Some of these factors include the acceptance
of new SRS Labs' products and technologies, the impact of
competitive products and pricing, the timely development and
release of technologies by the Company, general business and
economic conditions, especially in Asia, and other factors detailed
in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update
or revise any forward-looking statement whether as a result of new
information, future developments or otherwise. (C) 2006 SRS Labs,
Inc. All rights reserved. TruSurround, Circle Surround and the SRS
logo are trademarks of SRS Labs, Inc. All other brand names
mentioned are trademarks of their respective holders. Media
Contact: Investor Contact: Chris Locke Connie Chandler (949)
442-5514 (714) 573-1115 DATASOURCE: SRS Labs, Inc. CONTACT: Media,
Chris Locke of SRS Labs, Inc., +1-949-442-5514, ; or Investors,
Connie Chandler, +1-714-573-1115, , for SRS Labs, Inc. Web site:
http://www.srslabs.com/
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