On the heels of its support
of the FIFA World Cup 2022™, Frito-Lay North
America continues to celebrate soccer fans as the
Official USA Snack of the FIFA
Women's World Cup™
- Frito-Lay North America is
proud to continue its relationship with FIFA, signing on as a
Tournament Supporter for the upcoming FIFA Women's World Cup
2023™
- Frito-Lay is the Official USA Snack of the tournament and will introduce
FIFA Women's World Cup branded Lay's, Doritos, Cheetos and Cracker
Jill products before kick-off
- This agreement marks Frito-Lay's largest-ever investment in
women's sports and underscores the brand's commitment to celebrate
and support women in sports
NEW
YORK, May 30, 2023 /PRNewswire/ -- Frito-Lay North America (Frito-Lay) and FIFA
have announced the continuation of their relationship, with
Frito-Lay signing on as a North American Tournament Supporter and
Official USA Snack of the upcoming
FIFA Women's World Cup Australia & New Zealand 2023™, the company's largest-ever
investment in women's sports.
"We are thrilled to be among the first Tournament Supporters in
North America to announce our
involvement with this year's FIFA Women's World Cup," said
Steven Williams, CEO, Frito-Lay and
Quaker Foods North America. "As our snacks are known to bring
people together for iconic moments in sports, we look forward to
using our role in this momentous occasion in women's sports to
support the athletes and fans alike."
Frito-Lay made history last year as the first salty-snack brand
collaboration in FIFA and FIFA World Cup history during the FIFA
World Cup 2022™. Now, Frito-Lay brands Lay's, Doritos and Cheetos
will offer FIFA Women's World Cup-branded packaging just in time
for the tournament. Cracker Jack will also feature FIFA Women's
World-Cup branded packaging through its limited-edition Cracker
Jill packaging, which was created to celebrate women who break down
barriers in sports and support women in sports. The programme also
includes Tostitos, Ruffles and PopCorners, as well as Quaker hot
breakfast cereals, Quaker grain-based cereal bars, Quaker rice
snacks and Gamesa cookies and crackers. Frito-Lay have the rights
to activate both across North
America and in the Host Countries.
This collaboration builds upon Frito-Lay's commitment to
celebrate fandom by continuing to align with culturally relevant
moments to bring smiles to more consumers on more occasions. As the
most watched women's sporting event in the world, the FIFA Women's
World Cup presents a unique opportunity for Frito-Lay to be a part
of the growing popularity of women's sports. Frito-Lay is also
dedicated to furthering equity through its programming by engaging
fans and fostering opportunities for more players at all levels
regardless of background, gender or ability.
"FIFA is delighted to welcome Frito-Lay as a Tournament
Supporter for the FIFA Women's World Cup Australia &
New Zealand 2023™ - a tournament
that promises to drive the women's game to all new highs," said
Romy Gai, FIFA's Chief Business
Officer.
"Frito-Lay's commitment to empowering young football fans aligns
perfectly with our mission of promoting the sport globally, and
it's vast experience at major sporting events will enhance the
tournament experience for fans. Together, we can drive both
awareness and participation to enhance women's football for
all."
The FIFA Women's World Cup Australia & New Zealand™ is set
to captivate fans from around the globe, showcasing the remarkable
skill and athleticism of the world's best players. The tournament
will take place from 20 July through 20 August and promises a month
of action, drama and elite level talent.
For more information about the tournament, visit FIFA.com.
About Frito-Lay North
America
Frito-Lay North
America, Inc. is the $23
billion convenient foods division of PepsiCo, Inc. (NASDAQ:
PEP), which is headquartered in Purchase,
NY. Frito-Lay snacks include Lay's® and Ruffles® potato
chips, Doritos® and Tostitos® tortilla chips and branded dips,
Cheetos® snacks, Stacy's® pita chips, PopCorners® popped-corn
snack, SunChips® multigrain snacks and Fritos® corn chips. The
company operates 30+ manufacturing facilities across the U.S. and
Canada, more than 200 distribution
centers and services 315,000 retail customers per week through its
direct-store-delivery model. Learn more about Frito-Lay at the
corporate website, www.fritolay.com, on Twitter (@fritolay),
on Instagram (@fritolay) and on Facebook (Frito-Lay).
About The Quaker
Oats Company
The Quaker Oats Company,
headquartered in Chicago, is a
unit of PepsiCo, Inc., one of the world's largest consumer packaged
goods companies. For more than 140 years, Quaker's brands have
served as symbols of quality, great taste and nutrition. Quaker®
Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are
consumer favorites. For more information, please
visit www.QuakerOats.com, www.Facebook.com/Quaker or
follow us on Twitter and Instagram @Quaker.
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SOURCE Frito-Lay North
America