Nuance Unveils Name and Brand Identity for its Automotive Spin-Off: Cerence Inc.
August 05 2019 - 8:00AM
Nuance Communications, Inc. (NASDAQ: NUAN), a leading provider of
conversational AI, today announced the name for its upcoming
Automotive spin-off: Cerence Inc. This new brand and identity will
become official when the business separates from Nuance on October
1, 2019. At that time, Cerence Inc. will become an independent,
publicly traded automotive software company.
Cerence is an invented name and word, coined from powerful
visual and linguistic associations with intelligence, experience,
serenity and control. The word has smooth, visually consistent
letterforms and natural pronunciation across languages: “Cer” which
rhymes with air and “ence” like sense. Visually, the new logo is
inspired in part by the right and left sides of the human brain – a
blend of art and science as well as experience and innovation – and
the typography invokes fluidity and forward motion.
“We are excited to unveil Cerence, an elegant, modern name and
fresh start for a company and brand that will grow to represent the
many ways we bring solutions to market,” said Richard Mack, senior
vice president of Corporate Marketing and Communications at Nuance
and future Chief Marketing and Communications Officer at Cerence.
“We believe Cerence exudes the right balance of strength, elegance,
confidence and control, and we look forward to bringing to this
brand to life.”
The business delivers immersive experiences that make people
feel happier, safer, more informed, and more entertained in their
cars. Bringing together voice, touch, gesture, emotion, and gaze
innovations, it creates deeper connections between drivers, their
cars and the digital world around them. It currently powers A.I. in
more than 280 million cars on the road globally across more than 40
languages and for nearly every major automaker in the world,
including Audi, BMW, Daimler, Ford, Geely, GM, SAIC, Toyota, and
many more. For more information, visit
www.cerence.com.
About Nuance Communications,
Inc.Nuance Communications, Inc. (NASDAQ: NUAN) is
the pioneer and leader in conversational AI innovations that bring
intelligence to everyday work and life. The company delivers
solutions that understand, analyze and respond to human language to
increase productivity and amplify human intelligence. With decades
of domain and artificial intelligence expertise, Nuance works with
thousands of organizations – in global industries that include
healthcare, telecommunications, automotive, financial services, and
retail – to create stronger relationships and better experiences
for their customers and workforce. For more information, please
visit www.nuance.com.
Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective
owners.
Contact Information
For Press:
Kate Hickman Nuance Communications, Inc. Tel: 781-565-4627
Email: kathryn.hickman@nuance.com
For Investors:
Tracy Krumme Nuance Communications, Inc. Tel: 781-565-4334
Email: tracy.krumme@nuance.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/22289780-fc33-449e-9acd-c7a70d1371d6
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