NEW YORK, Nov. 12, 2021 /PRNewswire/ -- Ideanomics (NASDAQ:
IDEX) today announced that its Capital division, focused on
disruptive solutions for the financial services industry, has
launched a new brand, JUSTLY Markets, a FINRA and SEC
registered impact investing broker-dealer focused on helping
investors and advisors gain access to environmental, social and
governance (ESG) based investments. JUSTLY Markets LLC,
formerly Delaware Board of Trade
(DBOT), plans to provide a curated crowdfunding equity
platform of private impact investments to advisors, registered
investment advisors, family offices, angels, and accredited and
non-accredited investors from all income levels. JUSTLY also plans
to provide founders seeking to fundraise up to $500+ million with a
community of avid supporters and angel investors who are committed
to ESG-focused companies and initiatives.
JUSTLY's brand promise is to bring transparency to the
crowdfunding equity market, which has a reputation for being
potentially overwhelming to new investors, to ensure they're able
to make an impact every time they invest. Investors and founders
who are concerned about the future of our planet will be able to
turn to JUSTLY to receive access to research and other pertinent
information from well-respected independent third-party companies
on ESG, fundraising and other related topics. The objective is to
significantly reduce the time-intensive research process involved
in making socially responsible investments and fundraising
decisions. The JUSTLY platform will also offer investment
opportunities that are not ESG, and JUSTLY will donate a percentage
of the fees earned on these transactions to an ESG charity. This
allows all users of the platform to rest assured that every time
someone invests or raises money via JUSTLY, they will be making a
positive impact through their transaction.
"JUSTLY is reflective of our rapid growth and our approach to
advance how our socially conscious investors and companies invest
and fundraise," said Alf Poor, chief
executive officer of Ideanomics. "It underscores our commitment to
transparency, sustainability, and the ESG movement that's sweeping
the globe, focused solely on helping people find socially
responsible ways of investing in companies that share their same
values. Going forward, we aim to grow our platform significantly
through investors and founders, and the companies who currently
feel passionately and want to act on their civic responsibility to
better our planet. I am pleased to welcome Paul to the Ideanomics
team as the CEO of JUSTLY and want to congratulate them on the
powerful and compelling new branding work."
Paul Karrlsson-Willis is the newly appointed CEO of JUSTLY. He
has decades of experience working in the financial industry. Coming
from a 20-year career at Fidelity, Paul built the global equity
business at Fidelity in the UK within three months and in
the United States where he was
solely responsible for growing Fidelity Capital Markets into a
multi-currency capable broker-dealer. He has market proven success
to build, structure and negotiate across multiple business units,
skills which will help to rapidly scale JUSTLY.
"I've been trusted throughout my career to build multiple
businesses from the ground up, many of which have had products that
have gone on to be the best of breed," says Paul Karrlsson-Willis,
CEO of Justly. "When Alf approached me with his vision for JUSTLY
and the opportunity to execute it, I grabbed it with both hands.
There are so many ways JUSTLY will make an impact, whether by
allowing our users to support ESG, minority, veteran and
disability-owned companies who are leading positive change in the
world, or enabling them to easily research, select and support
various non-profit institutions. It's an amazing feeling getting up
every morning knowing what you do that day can make a real impact,
and that's exactly what JUSTLY was designed to do on a broad
scale."
JUSTLY Markets can be found at investjustly.com with more
information on our mission, how to become an investor, and how to
connect with us over social channels.
JUSTLY Markets LLC serves as an impact broker-dealer by vetting
and curating investment opportunities with strong growth potential
and meeting environmental, social and governance (ESG) standards so
people can invest thoughtfully, transparently, and justly.
For more information and news on other Ideanomics investments
and subsidiaries, please visit https://ideanomics.com.
About Ideanomics
Ideanomics is a global company focused on the convergence
of financial services and industries experiencing technological
disruption. The Ideanomics Mobility division is a service provider
which facilitates the adoption of electric vehicles by commercial
fleet operators through offering vehicle procurement, finance and
leasing, and energy management solutions under an innovative sales
to financing to charging (S2F2C) business model. Ideanomics Capital
is focused on disruptive fintech solutions for the financial
services industry. Together, Ideanomics Mobility and Ideanomics
Capital provide global customers and partners with leading
technologies and services designed to improve transparency,
efficiency, and accountability, and offer shareholders the
opportunity to participate in high-potential growth industries.
Contacts:
Ideanomics, Inc.
Tony
Sklar, SVP of Investor Relations
ir@ideanomics.com
Susan Donahue
Skyya PR for Ideanomics
susan.donahue@skyya.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ideanomics-launches-new-justly-markets-platform-for-transparent-esg-based-investing-and-fundraising-appoints-20-year-fidelity-executive-paul-karrlsson-willis-to-chief-executive-officer-301422924.html
SOURCE Ideanomics