There were several notable announcements made last week at Facebook’s (FB) virtual F8 Refresh developer conference. However, one development, says Evercore’s Mark Mahaney amounts to a “watershed moment for messaging.” After October 2020’s launch of a closed beta for just 30 developers and 700 brands, Facebook announced that the Messenger API for Instagram would be “globally available for all developers.” There are several “key implications” to this move, Mahaney says. These include “allowing businesses to integrate Instagram Messenger into all other existing communications platforms in a centralized way.
https://www.tipranks.com/news/article/facebook-getting-the-messaging-across
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