DDRX Diedrich Coffee (MM)

Located in Beautiful Dana Point, Diedrich's Newest Coffeehouse Features Relaxing Ocean-Breeze Setting or Easy Drive-Thru Convenience IRVINE, Calif., Nov. 10 /PRNewswire-FirstCall/ -- Diedrich Coffee Inc. (NASDAQ:DDRX), a leading roaster, retailer and wholesaler of gourmet coffee in Southern California, announced the official opening of their newest coffeehouse. Located in the beach community of Dana Point, the new coffeehouse is the first of Diedrich's 27 Southern California locations to feature a drive-thru window. Ideally situated along the city's vibrant Coast Highway and just a stone's throw from Dana Point Harbor, the new store offers the best of relaxing beach city atmosphere and the convenience of a drive-up window. This most recent store opening marks Diedrich's continuing plan for brand invigoration and strategic growth. "Diedrich coffeehouses are really all about our customers," explains Rocky Laverty, CEO of Diedrich Coffee. "We are honored to be joining and serving the beautiful and historic community of Dana Point. Our coffeehouses are best known for their local flavor and welcoming community atmosphere, and we think this will be a perfect addition to Dana Point's strong community environment. We look forward to being good neighbors to both residents and business owners alike." Diedrich Coffee currently has 27 coffeehouse locations throughout the region, including Orange, Los Angeles and San Diego counties. Additional Diedrich Coffee locations are presently under construction or planned in Santa Ana and other communities around Orange County. The newest Diedrich Coffee location, which opened late September, is located at 34122 S. Pacific Coast Highway, near Doheny Park Road. Like all Diedrich locations, the new Dana Point store will feature free Wi-Fi Internet access for its guests as well as the Diedrich Digital Network, offering real-time data feeds to help customers decide what freeways to avoid, to view the market's current status, or to discover where the day's best surf can be found. About Diedrich Coffee With headquarters in Irvine, California, Diedrich Coffee specializes in sourcing, roasting and selling the world's highest quality coffees. The Company's three brands are Gloria Jean's Coffees, Diedrich Coffee, and Coffee People. The company's 206 domestic retail outlets, the majority of which are franchised, are located in 33 states. Diedrich Coffee also sells its coffees through more than 460 wholesale accounts including office coffee service distributors, restaurants and specialty retailers, via mail order and the Internet. For more information about Diedrich Coffee, call 800-354-5282, or visit the company's Web sites at http://www.diedrich.com/, http://www.gloriajeans.com/, or http://www.coffeepeople.com/. Forward Looking Statements Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and fall under the safe harbor. Actual results and financial position could differ materially from those anticipated in the forward-looking statements as a result of a number of factors, including, but not limited to, the successful management of Diedrich Coffee's growth strategy, risks that arise in the context of operating a business with significant franchise operations, the impact of competition, the availability of working capital and other risks and uncertainties described in detail under "Risk Factors and Trends Affecting Diedrich Coffee and its Business" in the Company's annual report on Form 10-K for the fiscal year ended June 29, 2005. For more information, please contact: Jason Kirshner / Shana Starr RMS Public Relations - http://www.rms-biz.com/ (for Diedrich Coffee) Tel: 949-429-1172 / 949-481-3984 E-mail: / DATASOURCE: Diedrich Coffee Inc. CONTACT: Jason Kirshner, +1-949-429-1172, , or Shana Starr, +1-949-481-3984, , both of RMS Public Relations for Diedrich Coffee Inc. Web site: http://www.gloriajeans.com/ Web site: http://www.coffeepeople.com/ Web site: http://www.diedrich.com/

Copyright