New Cadence Report Reveals Majority of Consumers Believe Hyperconnectivity Will Positively Impact Their Lives
June 28 2021 - 10:45AM
Business Wire
Research highlights how technology companies
can improve the consumer electronics, automotive and healthcare
end-user experience in an increasingly hyperconnected world
A majority of consumers believe hyperconnectivity driven by
hyperscale computing will positively impact them within five years,
according to a new report from Cadence Design Systems, Inc.
(Nasdaq: CDNS). Cadence commissioned the survey to determine
consumer awareness and impressions of hyperconnectivity and
hyperscale computing and their impact on people’s lives. Released
today, the report, Hyperconnectivity & You – A Roadmap for the
Consumer Experience, delivers valuable insight on the opportunities
and challenges of deploying electronic devices in the increasingly
hyperconnected world of the consumer electronics, automotive and
healthcare industries.
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With hyperconnectivity impacting
important areas of our lives like mobile phones/communication, 62%
of people believe hyperscale computing will have a positive impact
over the next five years. Many grasp the concept of "scaling-up"
computing resources, which leads to hyperconnectivity to make data
available everywhere. Three key themes consistently emerged:
confidence, convenience and collaboration. (Graphic: Business
Wire)
To download the full report, visit
www.cadence.com/go/hyperconnectivityandyou.
Key Findings
Three key themes consistently emerged when speaking with
consumers about hyperconnectivity: confidence, convenience and
collaboration. Manufacturers should focus on increasing consumer
confidence through full transparency in how data is being used,
supporting better collaboration between people and technologies,
and improving technology convenience.
The Cadence® report reveals that 32% of consumers surveyed have
a basic knowledge of hyperscale computing, compared to more than
70% for more established technologies, including virtual reality,
5G communications and artificial intelligence (AI). Despite this
low awareness, 62% believe hyperscale computing will have a
positive impact on their lives in the next five years, with mobile
phones expected to experience the greatest impact.
Smart-Converged Devices:
- Great battery life, robust security and consistent reliability
are the three most important factors in determining why consumers
like a device.
- Touch and voice garner high levels of preference with end
users, while newer device communication methods using facial
recognition, gesture, eye movements and brain activity also
resonate well.
- Data security is a key concern, with on-device data processing
or a mix of on-device and in-the-cloud processing proving popular
due to fear of hacking.
Intelligent Cars:
- Frictionless car maintenance and upgrades via software updates
resonate well, as does the ability to buy products or services
using in-car technology.
- Connectivity and autonomy will be important considerations when
judging how advanced a car is.
- Ensuring drivers retain some control over a car’s decisions is
critical to autonomy’s acceptance.
Digital Health:
- Consumers are willing to share their data when they’re
confident it makes their lives easier.
- Many consumers are comfortable getting medical treatment after
a wearable device diagnosis, with 29% comfortable receiving medical
treatment for cancer based solely on a wearable device’s
diagnosis.
- An examination by an AI doctor without a human doctor present
is considered safe by many.
“As consumers, hyperconnectivity is greatly influencing our
lives, enabled by the underlying computing developer ecosystem,
from IP through semiconductors to systems companies,” noted Nimish
Modi, senior vice president, marketing & business development
at Cadence. “Through tighter collaboration, the industry has a
tremendous opportunity to accelerate the development of innovative
technologies incorporating power-efficient design, AI/ML
enablement, security and safety to best reflect the needs and
concerns of today’s hyperconnected consumers.”
Through its Intelligent System Design™ strategy anchored in
computational software, Cadence continues to work with its partners
and customers in the semiconductor, systems and software industries
to drive the development of the disruptive technology that
consumers have benefited from for more than 30 years.
Hyperconnectivity and hyperscale computing can significantly
improve the performance and capability of consumer-facing
technologies and improve consumer user experiences.
Survey Methodology
Cadence commissioned Northstar Research Partners Ltd., an
independent insight agency working out of London, to survey 3,073
adults in five key technology markets, including the U.S., U.K.,
Israel, China and Germany. Within each market, the people
interviewed were representative of the adult population by age and
gender. The research was conducted in Q4 2020.
About Cadence
Cadence is a pivotal leader in electronic design, building upon
more than 30 years of computational software expertise. The company
applies its underlying Intelligent System Design strategy to
deliver software, hardware and IP that turn design concepts into
reality. Cadence customers are the world’s most innovative
companies, delivering extraordinary electronic products from chips
to boards to systems for the most dynamic market applications,
including consumer, hyperscale computing, 5G communications,
automotive, mobile, aerospace, industrial and healthcare. For seven
years in a row, Fortune magazine has named Cadence one of the 100
Best Companies to Work For. Learn more at cadence.com.
© 2021 Cadence Design Systems, Inc. All rights reserved
worldwide. Cadence, the Cadence logo and the other Cadence marks
found at www.cadence.com/go/trademarks are trademarks or registered
trademarks of Cadence Design Systems, Inc. All other trademarks are
the property of their respective owners.
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